Race Across America and Rolf Prima Announce 2018 Partnership

December 1st, 2017

Race Across America and Rolf Prima Announce 2018 Partnership

The Official Wheel for RAAM Races

Boulder, CO (December 1, 2017) – Race Across America (RAAM) is happy to announce a multi-year partnership with Rolf Prima. Both brands are recognized world-wide for their excellence in their respective industries. 2018 marks the 37th year for Race Across America – The World’s Toughest Bicycle Race.  Riders come from across the globe to race 3,000 miles coast-to-coast across the USA.  RAAM is the World Championship of Ultra-Cycling.  Rolf Prima has been on the cutting edge of innovation for bicycle wheel systems for the last 20 years. They are industry leaders in innovation and performance.

While the partnership will highlight Rolf Prima’s road wheels, they have a wide range of wheel sets for all types of terrain. Several of the road wheelsets, including the Ares6, Eos3 and Vigor, were used by the Rolf Prima Team in the 2016 RAAM.

“The diversity in product lines and handmade craftsmanship that goes into each wheel set are just a couple of the things that we found really attractive about working with Rolf Prima. Also, the fact that the Rolf Prima Team raced RAAM and the products have been tested and proven to be star performers during the race. We are excited to help Rolf Prima bring their superior products to the ultra-cycling market”, said Fred Boethling, CEO/President of RAAM.

“Having done RAAM in 2016, it was clear that RAAM is a race where everything must work and work well. There is no down time to fix your bike. I love this type of event. You bring your A- game and the best gear and you get after it. That is what makes RAAM such a great fit for Rolf Prima because it highlights the strengths of our wheels. They have to be light, fast and reliable – that’s us.”Brian Roddy, Owner and President of Rolf Prima.

More About Rolf Prima
Rolf Prima is based in Eugene, Oregon on the US West Coast – a hotbed for all forms of world class cycling – road, mountain, triathlon and gravel. Best recognized as the originator of the paired spoke design, Rolf Prima holds many wheel patents and has been on the sharp end of wheel system innovation from the beginning. All engineering, design and testing is performed in their Eugene, Oregon facility where, for the last 15 plus years, Rolf Prima has built every wheel by hand. In 2014 Rolf Prima expanded their US footprint bringing aluminum rim manufacturing in house as well.

For more information on Rolf Prima visit the website: https://rolfprima.com/

More About RAAM

Race Across America, Inc. and Team Get Outdoors, LLC (dba Soul Events) are world leaders in the sport of ultra-bicycle racing.  The Race Across America (RAAM), a 3,000-mile coast-to-coast race across the USA, is the world’s premier ultra-cycling race – the World Championship of Ultra-Cycling.  The Race Across the West, a 900-mile race across the Western US, the RAAM Cycling Challenge Series of ultra road races, and the 6-12-24 Hour World Time Trial Championships are all part of the RAAM brand.  In addition, RAAM offers seminars on ultra bicycle racing and sanctions ultra-cycling races worldwide.

For more information on Race Across America visit the website: http://raceacrossamerica.org/


Race Across America

Race Across America and Rolf Prima Announce 2018 Partnership

Contact Info

Rick Boethling

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