Quantum Energy Squares named Official Energy Bar for the 2019 Vega Ironman World Championship

July 10, 2019

2019 Vega IRONMAN World Championship set for Saturday, October 12 in Kailua-Kona, Hawai`i

TAMPA, Fla. (July 10, 2019) – IRONMAN, a Wanda Sports Group company, is pleased to welcome Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the 2019 Vega IRONMAN® World Championship, the most iconic one-day endurance event in the world. Quantum Energy Squares will be the exclusive energy bar served to athletes on-course throughout the IRONMAN World Championship®.

Watch the announcement video here:

The IRONMAN World Championship is the pinnacle of endurance racing with over 95,000 athletes competing to qualify at more than 40 global IRONMAN events each year. The 2019 Vega IRONMAN World Championship takes place on Saturday, October 12, 2019 in Kailua-Kona, Hawai`i.

“We’re proud to bring long-lasting, nutritious energy to the world’s top triathletes with our clean macronutrient energy bars, infused with organic green coffee,” said Dan Medvene, Chief Energy Officer at Quantum Energy Squares. “When we began our journey to create a healthier energy bar for active consumers, we adopted a simple mantra, ‘Made to Move You,’ with a vision to provide natural sustained energy for everyone who needed it – whether for those leading an healthy active lifestyle or powering through long days at the office. Now here we are, fueling competitors in this incredibly challenging event to reach new levels of personal success on the world stage.”

Quantum’s plant-based energy bars were formulated with a balanced blend of clean macronutrients infused with organic green coffee by a sports dietician and a food scientist, and feature all-natural flavors crafted by a pastry chef, meaning every delicious bite tastes like real food. The nourishing macros in Quantum Energy Squares slow the absorption of natural caffeine (equal to one espresso shot), giving athletes fuel to power through the day with a long-lasting no-crash boost of energy. Quantum is 100 percent vegan, non-GMO, gluten-free, Kosher, dairy-free and soy-free.

“The collaboration with Quantum Energy Squares for the IRONMAN World Championship is a natural fit, bringing a partner dedicated to providing our world-class athletes with long-lasting, clean energy,” said Stuart Selig, Executive Vice President of Partnerships for The IRONMAN Group. “Quantum Energy Squares offer products that focus on meeting the high standards that top triathletes from around the world expect with everything they do to prepare and compete.”

The 2019 Vega IRONMAN World Championship will enjoy 20 hours of comprehensive live race day coverage globally via IRONMAN NOW™ on Facebook Watch – and through regional television coverage, including NBC Sports in the United States.Last year’s IRONMAN World Championship live coverage included everything from the early morning body marking to the final hour finish-line celebration and saw nearly 20 million total views on Facebook Watch.

Event information for the 2019 Vega IRONMAN World Championship can be found at For more information on the IRONMAN brand and global event series, visit For more information about Quantum Energy Squares and its products visit Media-related inquiries should be directed to and


About Quantum Energy Squares

Quantum Energy Squares are plant-based energy bars powered by macros PLUS organic green coffee, created to provide natural, long-lasting energy for endurance athletes and active consumers, from backyard heroes to world champions. They are made in California from a balanced blend of wholesome macros from seeds, nuts and fruit, combined with organic green coffee (which brings natural energy, anti-inflammatory and anti-oxidant benefits). Quantum’s unique formulations were developed by a sports dietician and a food scientist, with a professional pastry chef crafting the all-natural flavors. All of our products are Plant-Based, Gluten-Free, Non-GMO, Soy-Free, Dairy Free and Kosher. Quantum Energy Squares are Made to Move You™. For more information, please visit, follow us @QuantumSquares on Instagram, and connect with us on Facebook.

About the IRONMAN World Championship

Since its inception in 1978 on the island of Oahu, the IRONMAN World Championship has etched its name in history through stellar performances, inspirational participants and emotional memories. In 1981, the race moved from the tranquil shores of Waikiki to the barren lava fields of Kona on the Island of Hawai`i where it continues to take place to this day. The race now sees over 2,500 athletes embark on a 140.6-mile journey that presents the ultimate test of body, mind and spirit to earn the title of IRONMAN World Champion. The most iconic one-day sporting event in the world is the culmination of 40 global IRONMAN events with athletes around the world striving for one of the coveted qualifying slots. In 2019, the event will be utilizing the theme `Ohana which in Hawaiian culture represents a specially bonded extended family to celebrate the greater IRONMAN community of athletes, volunteers, supporters and partners.

About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3®Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the Velothon® Series, mountain bike races including the Absa Cape Epic®, premier running events including the Standard Chartered Singapore Marathon and The Sun-Herald City2Surf® presented by Westpac, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit

About Wanda Sports Group

Wanda Sports Group is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. We have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes.

Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.