PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 25, 2021
More Than Marathons: The Largest Road Running Series in the World Rebrands to Rock ‘n’ Roll Running Series
- With events that offer distances for everyone, brand refresh showcases the true breadth of the series - New visual identity and name embraces and updates the familiar Rock ‘n’ Roll experience of Bringing Fun to the Run® by celebrating the brand’s roots and core values of connecting running, community...
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March 25, 2021
World-class Athletes Join Altra’s 2021 Elite Ambassador Team
Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...
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March 25, 2021
Pirelli Announces Quality Bicycle Products to Distribute Pirelli Cycling Tires in North America
Milan, Italy, March 25, 2021 — Pirelli announces today that the U.S.-based company Quality Bicycle Products will be a new distributor of the Pirelli Cycling tire range for the North American market. This is a natural step for Pirelli to further its role in the North American cycling market and...
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March 25, 2021
Frederick Running Festival Postponed to July 10-11
Baltimore, MD (March 25, 2021) --Corrigan Sports Enterprises (CSE) announced today the 2021 Frederick Running Festival presented by Frederick Foot & Ankle will be postponed to July 10-11. After meeting with representatives from the mayor’s office, police department, Parks & Recreation, health department, and the Frederick Fairgrounds, the group collectively...
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March 25, 2021
J&A Racing and Yuengling extend multi-year partnership for Shamrock Marathon Weekend
March 25, 2021 – VIRGINIA BEACH – J&A Racing today announced the extension of Yuengling as the title sponsor of the Shamrock Marathon Weekend held annually in Virginia Beach, Virginia. Since it was founded in 1829, America’s Oldest Brewery has remained fiercely independent, family-owned and continuously operated by the Yuengling...
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March 25, 2021
Top Out Adventures Launches Partnership with Run 2 Revive
Top Out Adventures, a premier adventure travel guide company based in Dallas, is proud to announce their partnership with Run 2 Revive, a leading non-profit dedicated to ending both Alzheimer’s and ALS disease - two devastating neurodegenerative disorders. Says Top Out founder Dave Smithey of the partnership: “our mission as...
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March 25, 2021
CADEX Signs 70.3 Triathlon World Record Holder Kristian Blummenfelt
(March 25, 2021) —CADEX, the maker of high-performance cycling products, announced that triathlete and Olympian Kristian Blummenfelt has signed with the brand for 2021-2022. The 27-year old Norwegian has broken the 70.3 world record twice and currently holds the world record in that distance with a time of 3:25:21, set...
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March 25, 2021
Parcours Launch Brand New Wheelset – The Parcours Ronde
British brand Parcours have added an exciting new all-road wheelset to their range, the Parcours Ronde. Aerodynamically optimised for a 28mm tyre whilst weighing in at just 1,400g, the Ronde wheelset builds upon Parcours #thinkwider rim technology from their award-winning Strade wheelset (2020) and applies it to a shallower carbon...
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March 24, 2021
IRONMAN VR Team Challenge Enters Week 2 on IRONMAN Now Facebook Watch Page with Teams Taking on Half-Distance Triathlon Simulation
IRONMAN VR Team Challenge North America IRONMAN VR Team Challenge Week 2 taking place on Thursday, March 25 at 7:00 p.m. ET (11:00 p.m. GMT) with three teams from North America facing-off in a Half-Distance virtual triathlon. Professional triathlete Lindsay Corbin will join this week’s competition providing the teams an...
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March 24, 2021
Tour Of Sufferlandria Exceeds Expectations For The Davis Phinney Foundation
Mythical Nation, Worldwide — Wahoo SUF, an online platform that provides fierce (and fun) cycling, yoga, and strength training workouts for people all over the world and the Davis Phinney Foundation, raised $390,000 this year in their 9th annual Tour of Sufferlandria. In this remarkable year marked with uncertainty, fundraisers...
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March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also...
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March 24, 2021
Introducing Elevate 2028: USA Triathlon’s 2021-2028 Strategic Plan
COLORADO SPRINGS, Colo. — USA Triathlon today unveiled Elevate 2028, the organization’s 2021-2028 Strategic Plan, which will guide its priorities, decision-making processes and culture through the next two Olympic and Paralympic Quadrennials. The robust set of guiding principles, goals and strategies will enable USA Triathlon to grow participation, provide unmatched...
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March 24, 2021
ŠKODA eCUP 2021 Grand Finale: The First National Virtual Cycling Championships of the Czech Republic on ROUVY
Prague, Czech Republic / March 24, 2021 - The Czech Cycling Federation (CCF) presents the ŠKODA eCUP 2021 Grand Finale on ROUVY. This race series ends with the official first-in-the-history Czech National Championships in virtual cycling e-sports among professional riders. The names of the first ever e-cycling champions of the Czech...
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March 24, 2021
BibRave Expands Marketing Services with Missoula Marathon, Adding Digital Content Strategy and Management
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, expanded its marketing services with the Missoula Marathon, produced by Run Wild Missoula. In addition to its signature race campaign promotion, driven by its national network of running ambassadors, BibRave will provide a suite of services around digital...
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March 24, 2021
2021 Austin Half Marathon Invites Businesses to Join the Race Weekend Fun
AUSTIN, Texas, March 24, 2021 -- The Ascension Seton Austin Marathon presented by Under Armour invites businesses to be included in the post-race goodie bag or the virtual goodie bag. This new initiative will cost nothing and can include local establishments and national businesses with an Austin presence. In lieu...
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March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
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March 23, 2021
First of Its Kind, Online Community for Cyclists Open for Founding Memberships
LONGMONT, CO (March 23, 2021) – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—launched this week to the international cycling community. With pre-registrations from 36 states and 15 countries, 10 Buck Bike Club is now open to individual and business members wishing to engage and interact...
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March 23, 2021
Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan
BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...
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March 23, 2021
“I feel Slovenia” – Virtual Tour of Slovenia | Stage 5
Ljubljana, Slovenia / March 23rd, 2021 - The open, Virtual Tour of Slovenia by ‘I feel Slovenia’ on ROUVY is on its final stage events. Cyclists worldwide are readying to travel and finish the race series around Slovenia virtually. The Group Ride (on March 23rd) with David Gregorič and the...
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March 23, 2021
NorCalUltras Ghost Bridge 14? Endurance Race Debuts in Folsom, CA
The Ghost Bridge 14? endurance race presented by NorCalUltras is returning safely and responsibly to Folsom, California. The race will take place on Saturday, April 3 at Brown’s Ravine Folsom Lake SRA at 7 a.m. Registration is open now and a portion of each entry fee will be donated to...
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March 23, 2021
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT (March 23, 2021) — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of...
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March 23, 2021
GiveSignup | RunSignup’s Biannual Race Registration Market Analysis Shows Growth
Moorestown, NJ – GiveSignup | RunSignup released the Spring 2021 Registration Market Analysis, a biannual effort to evaluate the true state of the endurance market in an industry without a comprehensive aggregator for data. The report builds a three-dimensional view of the marketplace, with a snapshot of major news in...
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March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
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March 23, 2021
Hospital Hill Run Opens the 2021 Half Marathon Season in Kansas City
Kansas City, MO - The Hospital Hill Run will be the first Half Marathon offering a live in-person event in the Kansas City Metro area in 2021. The event weekend includes a Half Marathon, 10k, and 5k distances and will take place in Kansas City, MO on June 5, 2021....
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March 23, 2021
Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...