PowerBar Fuels Historic 100th Tour de France®

April 9th, 2013

Consumer Promotion Awards Six-Day Ultimate Tour® Trip Including Alpe d’Huez Course Ride and Front Row Seat to Champs Elysées Final Stage

Florham Park, N.J. (April 9, 2013) — PowerBar celebrates its tenth year as a proud sponsor of the Tour de France®, serving as the official energy bar, energy gel and sports drink for the race’s centennial milestone in 2013. The sports nutrition leader has deep roots with the world’s premier cycling event and its elite riders. The Original PowerBar Performance energy bar that fuels cyclists worldwide today was first introduced to the cycling community at the 1986 Tour when the 7-Eleven Team put the bars to the test as the first American team to compete in the grueling race.

PowerBar invites cycling fans across the U.S. to enter its commemorative Tour de France® consumer promotion which kicks off on April 9 and will award one grand prize winner and a guest a six-day trip to France for a firsthand experience at this year’s historic event. Consumers can visit https://www.facebook.com/PowerBar for a chance to enter to win the ultimate prize package which includes the thrill of riding the actual Alpe d’Huez mountain stage on the official Tour course, following the race in the VIP Tour caravan, a guided tour of Paris and an insider experience at the Champs Elysées final stage.

In addition to the grand prize package, 24 winners will be awarded a range of prizes including power meters valued at approximately $4,000 per unit, cycling gear and PowerBar products. Promotional entries will be accepted through May 31, 2013 and consumers will be encouraged to create and share You’re Stronger Than You Think inspirational digital posters. Winners will be announced in early June. For complete promotional details visit https://www.facebook.com/PowerBar.

“The Tour brings out the world’s best racers every year, where they power through 21 stages and more than 2,000 miles while on their bikes for sometimes six hours a day,” said Frank Jimenez, Global Business Head for PowerBar. “To fuel this journey riders can consume an average of 5,000 plus calories per stage, which can translate to hundreds of PowerBar energy bars, PowerGels and sports drink consumed by the end of the Tour. We proudly fuel their performance through all stages of this most grueling race.”

At the 2013 Tour de France PowerBar will proudly present the winner of each stage. Through the sponsorship, PowerBar will also offer on-course feed zones for riders throughout all stages and will provide support vehicles in the official Tour caravan. 

About PowerBar

PowerBar provides fueling options, training tools and motivation to help athletes push to defy their physical limits. The company’s products are backed by decades of leading edge sports nutrition science and its created-by-athletes-for-athletes product development process. In addition to its Tour de France sponsorship, PowerBar continues to sponsor some of the world’s top endurance events including Ironman, Boston, New York City, CGI Rock ‘N’ Roll and Berlin Marathons, as well as thousands of grassroots endurance events globally. For more information visit powerbar.com or follow PowerBar on Facebook and Twitter.


PowerBar Fuels Historic 100th Tour de France®

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Kathleen Boyle

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