Program features include custom online training dashboard at www.powertrainer.com and an expanded team supporting hundreds of U.S. grassroots endurance events
Florham Park, N.J. (April 19, 2012) – PowerBar and Active.com, a media property of Active Network, Inc. (NYSE: ACTV), today announced the launch of PowerBar Trainer™, a custom sports nutrition and event preparation resource center. The new program is designed to support each stage of an athlete’s physical and mental approach to event training and competition. Additionally, PowerBar will serve as the official sports nutrition supplier to more than 500 top U.S. grassroots endurance events in 2012.
Athletes can visit the PowerBar Trainer website to download free training plans and receive a corresponding tailored online dashboard system complete with event-specific goals, customized training tools and nutrition tips. Athletes will have the option of logging and tracking important training milestones and sharing updates with their community of supporters directly from the dashboard via Facebook and Twitter.
Athletes may choose from 12 different free training guides that provide comprehensive plans and insights for a range of endurance sport disciplines and event distances. The plans are valued at approximately $20-45 each based on similar Active Trainer™ plans, and include a 10k; half-marathon; marathon; century ride; sprint; Olympic and Ironman™ triathlon; and strength training. In addition to the robust online resources, athletes utilizing PowerBar Trainer will also receive exclusive promotional offers and dedicated emails with training tips and motivational support leading up to race day.
“Both companies are uniquely qualified to provide athletes with this type of support, as Active.com hosts and serves the web’s largest endurance sport community, while PowerBar provides endurance athletes with a range of products and tools to help fuel optimum performance,” said Kristin Carroll, vice president of corporate and consumer marketing at Active Network. “The creation of this resource center is another step toward our goal to make the athlete’s journey easier and encourage them to aspire toward conquering new racing distances in a responsible, healthy way.”
Active.com was instrumental in identifying and connecting PowerBar with over 500 grassroots U.S. endurance events to help strengthen the connection with its core audience of athletes. Together, the companies will collaborate at these events to provide official on-course sports nutrition products and on-site support. Active.com and PowerBar will also enlist a team of Nutrition & Training reps this year to host essential pre-race training and nutrition clinics throughout the U.S. as athletes set their sights on race day.
“Today’s endurance athletes – from newbies to pros – push their boundaries every day that they train and compete, and our goals include supporting them along every important step of their overall journey,” said Frank Jimenez, Global Business Head for PowerBar. “With Active.com’s leading role in the endurance sports community, they are the perfect partner to help us directly support each milestone – from the moment an athlete identifies a specific event goal, to the intense training and through the post-race high fives and recovery process.”
About Active Network
Active Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ActiveWorks® cloud technology helps organizers transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as Active.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizers get participants, manage their events and build communities. Active Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ActiveNetwork.com or Active.com and engage with us on Twitter @ActiveNetwork, @Active and on Facebook.
About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC’s website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.
PowerBar provides fueling power, training tools and motivation to help athletes push their limits to perform and win. The company’s products are backed by decades of leading edge sports nutrition science, and its created-by-athletes-for-athletes product development process from PowerBar’s inception remains at the brand’s core today. PowerBar continues to sponsor some of the world’s top endurance events including Ironman, the Tour de France, Boston, New York City and Berlin Marathons, as well as thousands of grassroots endurance events globally. For more information visit www.powerbar.com or follow PowerBar on Facebook and Twitter.
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© 2012 The Active Network, Inc. All rights reserved. Active.com and ActiveWorks are registered trademarks of The Active Network, Inc. Active Network, is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.
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