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Popular Brighton triathlon acquired by global events company

September 1, 2026

The popular Brighton and Hove Triathlon has been acquired by global events company Supertri, and will be rebranded as Supertri Brighton from 2027 onwards, becoming the brand’s second UK event after Supertri Blenheim Palace. The 2026 race on September 6 will still run under its original name and branding, with future plans for the event to be announced in the coming weeks. Supertri says it aims to preserve what participants love about the fast, flat seafront course while expanding the experience for athletes. The Argus