PLAYTRI Named Official Triathlon Store of IRONMAN

December 13th, 2018

PLAYTRI Named Official Triathlon Store of IRONMAN

TAMPA, Fla. / DALLAS, Texas (December 13, 2018) – IRONMAN, a Wanda Sports Holdings company, announced today a multi-year partnership that expands the relationship with endurance sport retailer, PLAYTRI, as the Official Triathlon Store for the IRONMAN® and IRONMAN® 70.3® U.S. Series. PLAYTRI will offer full bicycle service at the IRONMAN Village as well as bicycle tech support on course during race day.

PLAYTRI has 18 years of triathlon knowledge and experience cultivating the best equipment, and support for athletes of all abilities to excel in their multisport goals. PLAYTRI owns and operates one of the largest chains of triathlon-focused retail locations and online store in the nation, with the goal to expanding their retail footprint to all 50 states through franchising.

“We take athletes achieving their health goals seriously at PLAYTRI. The IRONMAN and IRONMAN® 70.3® journeys are one of the most sacred in the world of triathlon and why we are excited to be delivering quality service and products across North America at IRONMAN events,” said Stephan Brown CEO of PLAYTRI Franchising. “Walking to the start line confident your bike is ready, your special needs bags are full, and you have everything you need to make your day a success is important to us.”

PLAYTRI will be on-site at many of the 2019 IRONMAN and IRONMAN 70.3 U.S. Series races positioned in IRONMAN Village with a large assortment of last-minute items available for sale in addition to offering full bicycle service for athletes competing, including on course race day tech support.

“PLAYTRI’s experience, knowledge and passion in their support of athletes gives us complete confidence that this partnership will greatly benefit our participants before and during our events,” said Stuart Selig, EVP of Global Partnerships, North America for IRONMAN. “We hope to help PLAYTRI grow as they bring their expansive offerings to more athletes around the U.S.”

PLAYTRI will also be fielding franchise opportunities. The PLAYTRI franchise model offers a blend of entrepreneurship and community advocacy, further growing the sport while creating a profitable business model for franchisees to be successful in their respective markets.

For more information about PLAYTRI or franchising opportunities, please contact Stephan Brown at (850) 978-2736 or

For more information on the IRONMAN brand and global event series, visit Media may contact



PLAYTRI was founded as a triathlon coaching company in 2000 by Ahmed Zaher with his wife Staci Brode joining him in 2004. Zaher and Brode, both avid athletes, saw the stores as great places for athletes of all levels to gather in the community. Over time they worked to perfect the model enabling them to help more people reach their health and fitness goals. Zaher brings a wealth of athletic training to the business as a former member of the Egyptian Olympic swim team and 8-time Hawaii IRONMAN® Finisher. Brode is an Ironman triathlete who has lead the marketing and event production side of the business for 14 years. Rounding out the leadership team as the CEO of PLAYTRI Franchising is Stephan Brown, an experienced senior executive in the consumer products industry: Humminbird Marine Electronics, the Experimental Aircraft Association and most recently as the 10-year CEO of the Commemorative Air Force, Inc. Brown has competed as an age group triathlete for 32 years and owns the PLAYTRI Colleyville franchise location.

As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.


PLAYTRI Named Official Triathlon Store of IRONMAN

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Dan Berglund

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