Picky Bars Launches Sassy Molassy Performance Granola

June 4, 2019

Oregon-based energy bar company expands Performance Granola line with a new flavor featuring superfood blackstrap molasses, goji berries, and ginger.

BEND, Oregon. (June 4, 2019) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—have added to their popular Performance Granola lineup with a new flavor, Sassy Molassy. The athlete-focused snack was created with two-time New York Times Bestselling cookbook author Elyse Kopecky (Run Fast. Cook Fast. Eat Slow.) and features superfood blackstrap molasses, goji berries, coconut, seeds, and is spiced with ginger and cinnamon.

“I love this granola for breakfast on the go.” says Kopecky, “The flavor is the perfect balance of sweet, warming spices and salty, and the iron in the molasses gives a boost my body loves for starting the day.” Sassy Molassy is inspired by one of Run Fast. Eat Slow’s most popular recipes. “It’s high in essential minerals that aid sleep, so it’s also my go-to for late night snacking,” she adds, an active runner and mother of two who knows a thing about the importance of a good night’s sleep.

With balanced nutrients, limited added sugar, and unique recipes that are both satiating and fun to eat, Performance Granola stands out from the conventional granola crowd. All Performance Granola flavors start with gluten-free rolled oats and virgin coconut oil for a satiating and satisfying crunch. Sassy Molassy features goji berries and coconut flakes for texture and flavor, vitamin-rich pumpkin and sunflower seeds, and is spiced with anti-inflammatory ginger and cinnamon. Each serving contains 135 calories and only four grams of added sugar, with three grams of naturally-occurring protein, primarily from the seeds – no powders or additives! Blackstrap molasses acts as the primary sweetener, giving an added boost of iron and potassium, which are great for athletic performance.

Added co-founder, CEO, and multiple Ironman Champion triathlete Jesse Thomas, We were overwhelmed by the support and enthusiasm our customers showed for our first granola flavor launch, PB&J All Day. So it was a no brainer to follow up with another, this time a bit more on the foody side! We will continue to listen to customer requests and ideas to create more real food performance products down the road.”

Picky Bars Performance Granola is available in two gluten-free, dairy-free, soy-free, and non-GMO flavors: Sassy Molassy and PB&J All Day. Offered in 10-serving resealable bags, they can be found on pickybars.com and through the Picky Club. The bags retail for $8.99.

About Picky Bars

Picky Bars creates real food products to “Fuel Great Experiences.” Founded in 2010 in the home kitchen of husband (Jesse Thomas) and wife (Lauren Fleshman) with friend (Steph Bruce)—all professional endurance athletes—they set out to create a real food bar that was built for performance. Still 100 percent athlete-owned, the business is based in Bend, Oregon. Through wholesome products, great service, and some quirky humor, Picky Bars strives to support and inspire athletes of all levels to reach for their goals and live life to the fullest.

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For More information:

Nadine McCrindle / Marketing Director
[email protected] / +1 (541) 797 9797
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