Oura, Whoop Push Deeper Into Healthcare

June 26, 2026

The metrics on your wearables are no longer just fun insights to explore, as top tech brands begin pushing deeper into mainstream healthcare to create personalized, data-driven plans.

Oura and Whoop are leading the charge, building partnerships with health platforms and revealing their commitment to healthcare beyond everyday biometric tracking.

Oura Gets In on the GLP-1 Boom

Through a partnership with Eli Lilly, smart ring maker Oura is providing free ring sizing kits to members of the pharmaceutical company’s digital health platform, LillyDirect.

The platform is known for offering disease-specific resources, access to independent healthcare providers and convenient pharmacy services, notably supporting those prescribed GLP-1 treatments. Athletech News