Northwave Shoes Joins NICA Booster Club

May 7th, 2019

Northwave and NICA are both extremely excited to announce their partnership

Northwave and NICA are both extremely excited to announce their partnership as Northwave becomes a sponsor of the National Interscholastic Cycling Association. Included in the partnership, Northwave will be offering a NICA discount to coaches and student athletes for the 2019 season and beyond.

“We are very excited to partner with NICA.  I personally started riding in my teens but had no organization like NICA to help me figure things out, so it feels great to pay it forward and help tomorrow’s riders get the assistance and tools needed to succeed in cycling and in life,” said Sean Kneale, US Brand Manager for Northwave.

“It’s great to see an established brand like Northwave joining NICA’s movement to build communities through cycling. As a brand that has supported cycling for decades, they have seen their fair share of superstar athletes over the years, and we hope their next star athlete might come from the rising ranks within our NICA member leagues. We are thankful for Northwave’s commitment to supporting and inspiring the next generation of cyclists; welcome to the NICA family!” said Austin McInerny, President of NICA.

About Northwave

Northwave is an Italian company born in the footwear district of Montebelluna in the late ‘80s. Their shoes are created only after a careful process of analysis and technical research carried out by its R&D department. Northwave products are true excellence in Italian design and are tested by the best riders worldwide. Their continuous attention to detail and the endless introduction of innovative materials and solutions makes the Northwave brand truly synonymous with top quality of a complete range of products that constantly evolve and improve.

https://northwave.com/en/

About The National Interscholastic Cycling Association (NICA)

NICA is the leading interscholastic and community-based cycling organization in the United States. Founded in 2009 as a 501(c)3 nonprofit, NICA develops interscholastic mountain biking programs for teenage student-athletes and coaches across the United States. NICA provides leadership, services and governance for local leagues to produce quality mountain bike events, and supports every student-athlete in the development of strong mind, strong body and strong character through their efforts on the bike. As of early 2019, NICA has 27 state and regional leagues, and 9,000 coaches who are working with almost 19,000 student­-athletes from over 1,000 high schools in the USA.

For more information on NICA visit www.nationalmtb.org, follow @nationalMTB, or call (510) 524-5464.

Press contact info: Alex Willie, Thorpe Marketing – alex@thorpemarketing.com

Northwave

Northwave Shoes Joins NICA Booster Club

Contact Info

Alex Willie
303-618-0710
alex@thorpemarketing.com
www.northwave.com/en/

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