HAARLEM (April 15th, 2019) – MYLAPS Sports Timing, the global market leader in sports timing, announces that it will be acquiring the MySports activities. The activities and services under most MySports events will be officially handled by MYLAPS Sports Timing as of May 1, 2019, after which MYLAPS will replace MySports as a service provider for sports events.
The event organizers involved have been informed and the majority of them have already agreed to partner up with MYLAPS. This enables the sports events to offer the ultimate sports experience to participants, fans and sponsors.
From the Olympics to local races
MYLAPS Sports Timing, a Dutch company with offices in the Netherlands, USA, Australia, China, Japan and Malaysia, is the inventor of automated sports timing and leader in live performance insights. MYLAPS products and platforms are used at professional events like the Olympics and NASCAR to countless local races around the corner. Over 20 million athletes and racers worldwide perform each year in MYLAPS-timed events.
MySports events serviced by MYLAPS
MySports, also based in the Netherlands, helps sports events to boost their event and offers solutions for companies to optimize their brand activation. From May 1, 2019 most MySports clients, like Mud Masters and Strong Viking, will use MYLAPS solutions. Besides famous Dutch events like Amstel Gold Race (cycling) and Vestingloop (running) decided to choose for MYLAPS.
Great new events
“At MYLAPS we support athletes, racers and events in creating their ultimate sports experience,” says Camiel Slaats, CEO of MYLAPS. “We believe that by taking over the MySports activities we can further improve our products and services. We are pleased that we can expand our customer base with some great new sports events and look forward to these new partnerships.”
High-quality support for sporting events
Cor Honkoop, CEO MySports said, “We are convinced that this is the right solution for all parties. We are happy that MYLAPS as a reputable company can take over our activities, so that the sports events can rely on high-quality support.”
About MYLAPS Sports Timing
At MYLAPS we support athletes, racers and events in creating their ultimate sports experience. Every year we capture the performance of over 20 million people all over the world. And turn their data into insights, progress and fun. We offer them a better understanding of their performance and help them with their best next steps. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. Our products and platforms are used at professional events like the Olympics and NASCAR to countless local events around the corner.
If you have any questions or need Hi Resolution images, please contact Krijn Snuif (Marketing Manager at MYLAPS), firstname.lastname@example.org or +31-629721859.