Muscle Milk® Inks Two-Year Agreement to Serve as Participating Sponsor and Official Protein Recovery Drink of XTERRA

March 8th, 2013

CytoSport™, Inc., producers of the wildly popular Muscle Milk® protein recovery drinks, has entered into a two-year agreement to be a participating sponsor and the official protein recovery drink of XTERRA, the nation’s premier off-road triathlon and trail running series.

Honolulu, HI (March 8, 2013) – CytoSport™, Inc., producers of the wildly popular Muscle Milk® protein recovery drinks, has entered into a two-year agreement to be a participating sponsor and the official protein recovery drink of XTERRA, the nation’s premier off-road triathlon and trail running series.

As a Participating Sponsor of all 2013 XTERRA events, marketing, and media in the U.S., Muscle Milk is in a prime position to engage the XTERRA Tribe right after they finish their competition to help them recover quickly from the day’s efforts.

“We are really excited to partner with Muscle Milk,” said XTERRA CEO Tom Kiely. “Muscle Milk started its journey in the 90’s just as XTERRA did, so we can appreciate all the hard work and dedication it took for them to create some of the best sport-oriented nutritional products on the market today. This partnership is also a great benefit for our athletes, who can now look forward to being handed an ice cold Muscle Milk protein shake as they cross the finish line.”

Muscle Milk is a lactose and gluten free, protein-enhanced formula that promotes workout recovery, lean muscle growth and sustained energy.  Packed with 25 grams of high-quality protein and 20 vitamins and minerals, it’s a perfect post-race recovery beverage after crossing the finish line on the trail.

“XTERRA offers athletes a unique competition experience, and we’re excited to support the series and the competitors’ physical commitment to be their best on race day,” said CytoSport Senior Vice President of Marketing John Peirano.  “We can’t wait to help participants recover and enjoy the reward of crossing the finish line.”

Muscle Milk will be onsite at all of XTERRA’s U.S. Championship events with a recovery pavilion located right after the finish line stocked with product for competitors. Muscle Milk will also be the Presenting Sponsor of special “Under 25” category awards at XTERRA Championship events.

About Muscle Milk®

Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that helps promote workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport™, the maker of Muscle Milk, is one of the largest sport nutrition companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.

Muscle Milk Media Contact: Brittany Cranston: Phone: 504-234-9077 // Email: Brittany.cranston@cytosport.com

About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2013 will produce more than 100 XTERRA off-road triathlon and trail running races in 18 countries worldwide.  In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle.  In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.

TEAM Unlimited / XTERRA

Muscle Milk® Inks Two-Year Agreement to Serve as Participating Sponsor and Official Protein Recovery Drink of XTERRA

Contact Info

Trey Garman
808-792-2603
trey@xterraplanet.com
http://www.xterraplanet.com/index.html

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