Mount to Coast joins One Hundred as official partner

August 31, 2026

ne Hundred has announced Mount to Coast as its newest official partner, marking the beginning of a strategic collaboration that will see the performance footwear brand integrated across the global One Hundred championship series.

/ENDURANCE SPORTSWIRE/ – One Hundred has announced Mount to Coast as its newest official partner, marking the beginning of a strategic collaboration that will see the performance footwear brand integrated across the global One Hundred championship series.

The partnership brings together two organisations united by a shared commitment to endurance, progression and the athletes who continue to redefine what is possible across 100- and 200-mile ultra-trail racing.

Beginning with Cro Trail in Italy this September, Mount to Coast will feature throughout One Hundred’s race coverage and athlete storytelling, with the partnership extending across key championship events as the series continues to grow.

Unlike traditional sponsorships, the collaboration has been designed to showcase the realities of ultra-endurance racing through authentic athlete experiences and real race environments. From technical terrain and changing conditions to race-day preparation and defining moments on course, the partnership will highlight performance where it matters most.

João Andrade, Co-Founder of One Hundred, said the partnership reflected a shared commitment to growing ultra-endurance racing through authenticity and innovation.

“One Hundred is built around showcasing the world’s premier 100- and 200-mile races and the athletes who take on these extraordinary challenges. Mount to Coast shares our belief that the best stories come from genuine performance in real race environments. This partnership is about celebrating endurance, supporting athletes and continuing to elevate the global ultra-running community.”

Matthew Feng, Marketing Director of Mount to Coast, said becoming an official partner of One Hundred was a natural fit for the brand.

“We are proud to be an official partner of One Hundred. For years, it has been deeply committed to the 100- and 200-mile distances and the global ultrarunning community, delivering exceptional race experiences around the world. This aligns perfectly with our brand philosophy: transcend distance.”

As One Hundred continues to expand its global championship series, the partnership reflects a shared vision of celebrating endurance through authentic storytelling, athlete progression and world-class racing.

The collaboration will officially debut at Cro Trail in September, where Mount to Coast will be integrated into athlete-led storytelling, race coverage and behind-the-scenes content that captures the physical and mental demands of ultra-endurance racing.

Together, One Hundred and Mount to Coast are committed to showcasing the people, places and performances that continue to shape the future of ultra-endurance sport.

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Courtney Akrigg
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