Motiv Sports Names Sam Renouf as New President to Further Expand the Company Globally and Across the U.S.

December 19th, 2017

Denver, CO (Dec. 19th, 2017) – Motiv Sports, an active lifestyle, sports and entertainment company, announced today the appointment of Sam Renouf as its new President effective immediately.  Sam comes to Motiv from serving as the General Manager, Sports at ACTIVE Network, the leading provider of online event technology.

“We’ve accomplished so much in the past two years,” said Nicole Jarman, Motiv Sports’ Executive Vice President of Operations.  “We went from being an unknown start-up to a thriving company with multiple events and race directors in the U.S., Australia, U.K., Europe and Canada.” She added, “None of this would have been possible without the hard work and dedication Chris Colón put forth to move the needle and open doors and we are so grateful.  Sam brings a new energy into the fold and we’re invigorated to utilize his background, leadership and expertise in the endurance world to take the company to the next level.”

Sam previously worked at ACTIVE in several different roles and has a long history in the endurance community. He represented Great Britain as an elite triathlete, Ironman and commentated at major events including ITU World Championships and as race announcer for the 2012 Olympic Games in London.  Prior to his role as GM of ACTIVE Networks global business, Sam was VP, Emerging Markets and the GM of Asia Pacific.  Sam takes over the role previously filled by Chris Colón who recently left the position of President of Motiv Sports for a role on the Motiv Sports board of directors.

“The Motiv Sports team is such a dynamic and ambitious group and it’s exciting to think about ways to grow the company even further,” said Sam Renouf, President of Motiv Sports. “I’ve competed in and worked in the endurance community for two decades and understand the impact great events can have to inspire a community.   I look forward to partnering with other like-minded groups around the world to support the Motiv mission of delivering incredible experiences that inspire and motivate.”

Motiv Sports recently announced its expansion into Australia with the Blackmores Sydney Running Festival and will exceed over 250,000 endurance athletes annually in 2018 – making it one of the fastest growing companies in the industry.

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Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across US, Canada, Australia and the UK. With decades of experience in the sports and entertainment events industry, the company is continually refining event platforms while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sports platform currently consists of 41 running and multisport events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That’s what Motiv Sports is all about. Learn more at

For More Information or Interviews:

Heather Krug at Heather Krug PR & Marketing
310.463.1415 or

Motiv Sports

Motiv Sports Names Sam Renouf as New President to Further Expand the Company Globally and Across the U.S.

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Heather Krug

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