Motiv Sports Expands To Australia with Partnership with Pont3 and Athletics Australia for The 2018 Blackmores Sydney Running Festival

November 28th, 2017

November 27, 2017 – (Sydney, Australia) – Today, Motiv Sports announced the newly formed global partnership with Pont3 and Athletics Australia for the 2018 Blackmores Sydney Running Festival and beyond. This newly formed acquisition marks the first major international expansion of Motiv Sports to Australia.  The company currently operates in over 41 events in the United States, the United Kingdom and Canada.

“The Blackmores Sydney Running Festival is an international crown jewel in the running community with over 33,000 runners and competitors coming in from all around the world,” said Nicole Jarman, Executive Vice President of Operations of Motiv Sports.  “We are so excited to lend our expertise to support and grow the event to be even bigger and better.”

The Blackmores Sydney Running Festival is an IAAF Gold Label marathon and international competitors compete from all over the world.  The festival boasts over 33,000 runners taking to the streets including the iconic Sydney Harbour Bridge and finishing at the Sydney Opera House.

“The global recreational running and marathon tourism market has evolved a lot over the last 10 years, and we’ve seen a significant consolidation of major running events internationally,” commented Wayne Larden, CEO of Pont3.

Motiv Sports has acquired 100 percent ownership of Pont3, and Larden will remain Pont3 CEO and has also been appointed the GM of Motiv Sports in Australia to help drive the growth strategy in the region.

“A big part of my job now will be to look for other like-minded event owners and organizers to partner with and expand our portfolio in Australia and benefit from all of the efficiencies and opportunities that Motiv Australia presents,” Larden added.

Athletics Australia, the owners of the Blackmores Sydney Running Festival are extremely supportive of the new ownership and have now executed a new 10 year agreement for Pont3 to continue organizing the event alongside Motiv Sports.

“This is a very exciting collaboration for us,” said Athletics Australia CEO, Darren Gocher. “The Blackmores Sydney Running Festival is a great event in a stunning location that celebrates the best of participation in athletics, and we look forward to its continued success.”


Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across the country and Canada. With decades of experience in the sports and entertainment events industry, the company is continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sports platform currently consists of 41 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That’s what Motiv Sports is all about. Learn more at


Pont3 began in 2005 specifically to organize the Sydney Running Festival, at a time when just 12,000 runners took part. Now, over 33,000 people regularly take part in Australia’s largest ‘running festival’ and it’s the only event that closes the Sydney Harbour Bridge and is an IAAF Gold Label Marathon. The event is broadcast live internationally and nationally and brings in over $12m AUD to the local economy. Pont3 also owns the Real Insurance Sydney Harbour 10k & 5k, and the Tasmanian Running Festival.

For U.S. interviews or media requests contact: Heather Krug,

For Australian interviews or media requests contact: Wayne Larden, /

Motiv Sports

Motiv Sports Expands To Australia with Partnership with Pont3 and Athletics Australia for The 2018 Blackmores Sydney Running Festival

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Heather Krug

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