Meta, Alo Yoga Hit With VR Fitness Lawsuit

October 19, 2023

Meta has again been accused of gatekeeping the burgeoning virtual reality fitness space, this time drawing the ire of an immersive VR app developer, who slapped the tech titan and athleisure brand Alo Yoga with a lawsuit.

The plaintiff, California-based Andre Elijah Immersive Inc. (AEI), is a self-proclaimed new entrant to the VR fitness space and had allegedly developed a new VR fitness yoga app with Meta and Alo Yoga before things went south. The bulk of the lawsuit alleges that Meta has a vertical monopoly on the VR space and colluded with Alo Yoga to oust AEI Fitness from the fast-growing VR market. Athletech