Maui Jim Brings Aloha Style to Rock ‘n’ Roll Races

June 15th, 2011

Seattle, Chicago events to feature premium line of sunglasses

San Diego, CA – June 15, 2011 – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, has announced a partnership with Maui Jim, Inc. as the official sunglasses of two upcoming events in the popular Rock ‘n’ Roll Marathon Series. The sponsorship will be active in two key markets, at the Dodge Rock ‘n’ Roll Seattle Marathon & 1/2 Marathon benefiting the American Cancer Society on Saturday, June 25th and the XSport Fitness Rock ‘n’ Roll Chicago Half Marathon benefiting the American Cancer Society, which takes place on Sunday, August 14th.

Maui Jim, the fastest growing polarized sunglasses company in the world, will introduce runners to their premium line of sunglasses, developed with innovative technology that combats 99.9 percent of intense glare and eliminates harmful UV rays. Their PolarizedPlus®2 lens technology creates color-enhancing vision that shows the world in brilliant colors as runners take in the scenery along each mile of their Rock ‘n’ Roll race.

“The Rock n’ Roll events are designed primarily to be fun and are inspiring to both participants and spectators,” said Linda Glassel, Vice President of Marketing for Maui Jim. “Our glasses are terrific for running. Styles like Ho’Okipa and Lighthouse are light weight, have temples that grip, and come in multiple lens colors for different running conditions from low light to bright light.

“Eyewear is a key accessory for runners and there’s no question that they also want to look good out there on the course,” said John Smith, Senior Vice President of Sponsorships at Competitor Group. “We’re very pleased to announce this partnership and to showcase Maui Jim products to our gear-savvy audience of athletes.”

The Rock ‘n’ Roll Marathon Series is unlike any other event, with live bands and cheerleaders creating a party-like atmosphere along each mile of the race course in 23 cities nationwide, and internationally in Madrid, Spain. The series has raised more than $244 million for charity since its inception in 1998.

Thousands of runners will visit a two-day Health and Fitness Expo presented by Power Balance at both the Chicago and Seattle events. Serious runners, beginners and casual shoppers can access the very latest in running gear, nutrition, and experts hosting interactive clinics each day. Maui Jim sunglasses will be on display for runners to try on as they gear up for race day. Maui Jim will also host a “Lifestyle Lounge” at the Expo where visitors can meet well-known endurance athletes.

About Maui Jim, Inc.®
Maui Jim, Inc.® is the fastest growing premium polarized sunglass maker in the world. The company’s reputation is based on the development of advanced technologies for double and single gradient lenses that reduce 100 percent of harmful UVA and UVB rays and cut glare from above, below and behind each lens. Maui Jim uses up to 9 layers of protection built into each lens, including the company’s proprietary polarized film, PolarizedPlus®2, that produces true, vivid colors. Visit or find us on Facebook or Twitter at @OfficialMauiJim.

About The Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock ‘n’ Roll Marathon in 1998 is still recognized as the largest inaugural marathon in history with 19,979 entrants. Over the 14-year history of the series, more than 75,000 charity runners have raised more than $244 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to 24 cities around the world. For more information, please visit or follow us on Twitter @runrocknroll.


Competitor Group, Inc.

Maui Jim Brings Aloha Style to Rock ‘n’ Roll Races

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Dan Cruz

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