New 26.2 Brew is uniquely designed with today’s runner in mind, offering athletes a refreshing reward
PITTSBURGH, PA (March 12, 2019) – For the first time ever, the new 26.2 Brew from Marathon Brewing Company will be available at the DICK’s Sporting Goods Pittsburgh Marathon weekend of events. The golden, hazy ale offers athletes a reward for their hard work that tastes as satisfying as their accomplishments feel.
Brewed with Himalayan sea salt and coriander, 26.2 Brew provides drinkers a crisp body and refreshing finish with 4.0% ABV, 9g carbs and only 120 calories. The signature 26.2 Brew will be available at special race-related events and on race day at the Official Beer Tent. All proceeds from the Official Beer Tent will benefit Humane Animal Rescue.
“We know many Runners of Steel enjoy celebrating a successful race with a cold, refreshing beer, so we were thrilled when Marathon Brewing Company approached us about bringing the new 26.2 Brew to the Pittsburgh Marathon,” said Troy Schooley, P3R Senior Vice President of Sales and Partnership. “Being one of the first races to offer this beer demonstrates how P3R continues to strive to be innovators in the running and endurance industry.”
As consumers increasingly seek wellness-minded activities and better-for-you options, 26.2 Brew was developed by Shelley Smith — a brewer, marathon runner and triathlete — to provide purpose and balance for drinkers seeking more. The new 26.2 Brew evolved from the original Boston 26.2 Brew, available for the past seven years in and around Boston during the Boston Marathon, the world’s oldest annual marathon.
“As someone who loves beer and running, having the opportunity to brew a beer that helps runners celebrate their hard work was a passion project for me,” says Smith, Advanced Cicerone and Manager of Research & Product Innovation at The Boston Beer Company. “Understanding what is important to Pittsburgh Marathoners is what made brewing this beer different from what is currently available. While most brewers are stripping flavor to hit a certain calorie mark, we focused on brewing a beer that not only fit what runners were looking for, but also delivered a great taste.”
Marathon Brewing Company is the Official Beer Sponsor of the 2019 DICK’S Sporting Goods Pittsburgh Marathon weekend of events, scheduled for May 3-5. The new endeavor from The Boston Beer Company is also the official sponsor of Rock the Run, a campaign which showcases Pittsburgh’s best musical talent on race day and keeps runners motivated all the way to the finish line.
For more information about the DICK’S Sporting Goods Pittsburgh Marathon weekend of events, visit: www.ThePittsburghMarathon.com.
About P3R (Pittsburgh Three Rivers Marathon, Inc.)
P3R is a nonprofit organization that is passionate about promoting the love of running and enhancing community access to health & fitness education and activities. Best known for organizing the acclaimed annual DSG Pittsburgh Marathon, we also manage a variety of other high-quality races, events and health & fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. The only criterion for participation is a desire to be happy, healthy and active! Read more at www.P3R.org.
About Marathon Brewing Company
Marathon Brewing, a new endeavor from The Boston Beer Company, allows brewers to experiment and develop beers with a new wave of drinkers in mind. As consumers seek better alternative options in their daily lives, they also look for purpose and balance in what they eat and drink. No matter what Marathon Brewing is creating, it always chooses the best ingredients possible to deliver the highest quality product for drinkers seeking more.