MapMyFitness and Competitor Group Form Strategic Alliance

June 13th, 2012

Competitor Group joins MapMyFitness Series B funding as part of larger business partnership

SAN DIEGO, Calif. – June 13, 2012 – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, has announced the formation of a strategic alliance with MapMyFITNESS, a health and fitness technology company powering the Internet’s largest and fastest growing community of fitness enthusiasts.

“This partnership combines the leader in fitness technology with the leader in active lifestyle media and events,” said Alex Baxter, Chief Digital Officer at CGI. “By combining our world-class content assets with MapMyFITNESS’ industry leading technology and mobile platforms, we have joined two of the most powerful reach vehicles in the active lifestyle space.  Competitor Group will leverage this opportunity to provide new products and offerings for partners, reaching a significant number of affluent consumers in the quickly growing participatory endurance sports space.”

CGI’s alignment with MapMyFITNESS spans across product, marketing and advertising sales, as the two organizations look to innovate and build tools and products that inspire, facilitate and drive the lives of runners, cyclists, triathletes and anyone seeking an active lifestyle.  In the coming weeks and months, tighter integration and new product offerings, both on mobile and web platforms, will begin to take shape.

“At CGI, we look at digital space holistically and not simply from an advertising monetization perspective. Our investment in MapMyFITNESS follows our acquisition of event registration platform, Raceit, and continues the diversification of our digital portfolio of offerings,” added Baxter.

“Our 9.5 million registered members are digitally engaged in their health and fitness endeavors,” said Richard Jalichandra, chief executive office of MapMyFITNESS.“Working with CGI creates the potential to extend our audience relationship beyond the screen for a fuller, deeper engagement.”

MapMyFITNESS is an online and mobile platform that helps over nine million active users plan workout activities, measure their fitness and track their progress both in real-time and over time. The company leverages a fast-growing business model that has doubled revenue each of the past four years and is projected to nearly triple in 2012.

CGI recently announced the launch of a global women’s endurance sports platform with the acquisition of Women’s Running Magazine, Lady Speed Stick® Women’s Half Marathon Series and to anchor the overall strategy. CGI also owns the digital registration platform, a rapidly expanding online solutions provider and the number two event registration platform in the endurance sports industry.

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About Competitor Group

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. The aggregate CGIcustomer base now exceeds 7 million endurance enthusiasts and athletes. CGI’s portfolio of media assets dominate the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally,, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs for not only the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry. With a leading market share of endurance enthusiasts, CGI owns and operates more than 65 events around the world, including the flagship Rock ‘n’ Roll Marathon Series in 29 markets, the Land Rover TriRock Triathlon Series in 7 markets, the Columbia Muddy Buddy Series in 8 markets and the Lady Speed Stick® Women’s Half Marathon Series in 5 markets, collectively delivering more than 600,000 professional and amateur participants in 2012. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling and triathlon including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000.  Further information about CGI and its digital, publishing and event properties can be found at


Headquartered in Austin, Texas, MapMyFitness is a health and fitness technology company that powers the internet’s largest social network of fitness enthusiasts and provides a comprehensive suite of enterprise health solutions.  The MapMyFITNESS network of websites and mobile applications — MapMyRUN, MapMyRIDE, MapMyWALK, MapMyHIKE, MapMyFITNESS, MapMyTRI, MapMyMOUNTAIN and MapMyDOGWALK – offer more than 9 million fitness enthusiasts the ability to record and store their daily running, cycling, walking or hiking routes in an online database or map out tomorrow’s path.  Users get access to a searchable database of over 45 million global routes, online training tools, fitness calculators, nutrition tracking, comprehensive event listings, and the ability to easily share their activities with friends.  For more information, please visit

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Competitor Group

MapMyFitness and Competitor Group Form Strategic Alliance

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Dan Cruz

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