Major League Triathlon And KEEL Vodka Announce Partnership

August 12, 2019

August 12, 2019 (Charlotte, NC) – Major League Triathlon is proud to announce an exclusive partnership with KEEL Vodka, the world’s first premium light spirit, for 970 AvonFest.

KEEL Vodka, with just 58 calories per serving and an ABV of 23.8%, is the Official Vodka of Major League Triathlon and 970 AvonFest. MLT and KEEL Vodka have teamed up to offer 970 AvonFest attendees high quality vodka that lets them enjoy the now and the later without compromise. KEEL Vodka gives 970 AvonFest attendees and participants the opportunity to stay balanced while enjoying a cocktail or two without the need to worry about the repercussions that often come with higher ABV drinks..  MLT and KEEL will be serving specialty cocktails while fans enjoy watching the best professionals in the world compete from just several feet away.

KEEL Vodka is dedicated to supporting women and men looking to lead a balanced lifestyle and this partnership further solidifies their commitment. “Partnering with Major League Triathlon and 970 AvonFest is an exciting initiative for us at KEEL Vodka, since our focus is providing a product that helps you to stay balanced and enjoy everything you love in life without sacrificing quality andtaste,”says Bill Dessel, CEO and one of the co-founders of KEEL Vodka. “KEEL is a product that gives you the freedom to participate in a triathlon, enjoy a few celebratory drinks with friends afterwards, and wake up the next day still ready to take on the world.”

KEEL Vodka will also be featured on the Atlantic City Waves Team kit and serve as the official Vodka of the MLT after party.

“KEEL Vodka is a world class Vodka and is a brand that is winning the hearts of all those who try it. We couldn’t be happier to partner with them,” said Daniel Cassidy, Chief Executive Officer of Major League Triathlon/970 AvonFest. “KEEL Vodka is the perfect partner for us as our athletes, fans and spectators like to celebrate their accomplishments, but don’t want to compromise their training and racing. KEEL offers the best of both worlds.”

About KEEL Vodka:

KEEL vodka was conceived with the goal of balancing a lifestyle of good fun, recreation, sport and socialization, with the ability to enjoy smooth and satisfying vodka without the full calories and alcohol content.

KEEL is a premium light spirit crafted to provide even the most discriminating consumer with the ultimate in taste and drinkability, and with half the calories and alcohol found in traditional vodka. A gluten-free product, KEEL is distilled and bottled in the United States under the strictest guidelines. The tagline, ‘stay balanced,’ is testament to a responsible, enjoyable and balanced lifestyle.

Founders Bill Dessel and Tom McGowan, Rhode Island natives, focused their love of sailing and the seas into their unique vodka brand. And, along with former New England Patriots player and partner Matt Light, have created a spirit that is rapidly evolving into a lifestyle brand. For those in the know, there is no other vodka choice. For more information, please visit www.keelvodka.com and follow the brand on Instagram, Facebook and Twitter @KeelVodka.

Major League Triathlon

Major League Triathlon is the first and only professional triathlon league in the United States. Major League Triathlon hosts races in major cities across the United States. MLT was formed in 2016 with the goal of creating a more spectator-friendly version of triathlon. MLT aims to grow the sport of triathlon on both an amateur and professional level. For a complete list of MLT events, visit www.majorleaguetri.com. Follow us on Facebook, Twitter and Instagram.

Media Contact, MLT:

Sarah Cassidy, Major League Triathlon
[email protected]

Media Contact, KEEL Vodka:

Liz Rigolosi, Lippe Taylor
[email protected]