Life Time Tri Chicago Establishes Unique Opportunity with Leon’s “World’s Fastest” Triathlon to Create the Chicagoland Tri Series

May 14th, 2013

Life Time Tri Chicago Establishes Unique Opportunity with Leon’s “World’s Fastest” Triathlon to Create the Chicagoland Tri Series

Life Time – The Healthy Way of Life Company (NYSE:LTM) announced today that the Life Time Tri Chicago has established a unique opportunity with Leon’s “World’s Fastest” Triathlon to create the Chicagoland Tri Series. As triathlon participation continues to soar, the partnership seeks to engage both individual athletes and teams through special incentives and increased competition.

Participant’s finish times in both events will be combined and tabulated to create an overall Chicagoland Tri Series score. The top three performing scores in each male and female age group will earn special awards. In addition, the Life Time Tri Chicago will add a team challenge in which the top performing teams at both events are eligible for overall Series’ awards.

“The Chicagoland market represents the nation’s fourth largest collection of triathletes and two of the country’s oldest and iconic races, Leon’s and Chicago,” said Leon Wolek, Founder, Leon’s Triathlon. “Working with Life Time Tri Chicago stimulates affinity from the local athletes who participate in our city’s best races and acknowledges how special our local triathlon community is.”

In the spirit of the Chicagoland Tri Series collaboration, Leon’s “World’s Fastest” Triathlon will introduce The Life Time Tri Speed Trap, a designated one-mile, chip-timed straightaway. Triathletes will have the ability to push themselves to their absolute limits and awards will be issued to the top three fastest male and female participants.

“Our partnership with Leon’s Triathlon helps us further the pioneering spirit that put Chicago on the triathlon map,” says Scott Hutmacher, Marketing Manager for the Life Time Tri Chicago. “The Life Time Tri Chicago and Leon’s Triathlon are highly regarded and we are thrilled to establish this unique opportunity as part of our broad portfolio of triathlons and other running and cycling events.”

In order to qualify for Chicagoland Series perks, participants must opt in through a new Chicagoland Tri Series website and compete in and finish both the 2013 Leon’s Triathlon and Life Time Tri Chicago. To learn more about the Chicagoland Series, visit Chicagolandtriseries.com. For more information about Life Time Tri Chicago, visit ChicagoTriathlon.com. For additional information about Leon’s Triathlon, visit LeonsTriathlon.com.

About Leon’s Triathlon

Leon’s Triathlon is an International distance race hosted annually at Wolf Lake Park in northwest Indiana. The “World’ Fastest Triathlon” is a nationally broadcasted event celebrating its 30th anniversary on Sunday, June 2, 2013.  Participants swim, bike, and run on a closed course through Northwest Indiana.  Leon’s Triathlon is viewed by millions of households across the nation watch on Comcast SportsNet – premiering July 4 weekend. Leon’s Triathlon developed one of the nation’s largest Team Challenge programs, and avidly supports a variety of charities, including Team In Training, Team RWB and Tri-Masters Youth Programs. Last year’s race brought in more than 750 triathletes from around the nation. Race weekend also features an interactive Demo Day – showcasing a variety of active lifestyle clinics and products within a festival-like atmosphere. For more information on Leon’s Triathlon race and broadcast schedule, visit www.leonstriathlon.com.

About Life Time Fitness, Inc.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of May 14, 2013, the Company operated 106 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

Chicagoland Tri Series

Life Time Tri Chicago Establishes Unique Opportunity with Leon’s “World’s Fastest” Triathlon to Create the Chicagoland Tri Series

Contact Info

Lauren Flinn
952-229-7776
lflinn@lifetimefitness.com
http://www.Chicagolandtriseries.com

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