With a Focus on Reversing the Current, Destructive State of Health, Poor Nutrition, Company to Host Nation’s First-Ever Commitment Day in 35 Cities - January 1, 2013
CHANHASSEN, Minn. (September 12, 2012) —Life Time–The Healthy Way of Life Company (NYSE:LTM) is hosting the first ever Commitment Day, a fitness revolution urging all Americans to commit to a healthy and active way of life. On January 1, 2013, hundreds of thousands of Americans will kick off the New Year by participating in a simultaneous 5K-run/walk event spanning 35 cities.
“Commitment Day is about millions of Americans committing to healthy, active lifestyles for themselves and their families,” said Bahram Akradi, Chairman, President, CEO and Founder of Life Time. “It will be a day of epic proportions as hundreds of thousands of individuals join together in support of healthy people, a healthy planet and a healthy way of life. At a time when our nation is at a breaking point with ever-rising obesity rates, a generation of children facing serious health consequences, escalating health care costs and controllable diseases spiraling out of control, the time for us to take action is now.”
Here are just few of the troubling facts affecting our nation:
- Two in three individuals are considered overweight or obese, generating $190.2 billion billion in health expenses in year and quickly becoming the number one killer of Americans 1
- Our children’s life expectancy is now less than ours2
- More than 105 million Americans have cardiovascular disease3
- The average child spends more than 30% of his/her day in front of a screen2
- Due largely to obesity, 25.8 million Americans have diabetes 2
- Ultimately, we are living a lifestyle that will destroy us
With the launch of Commitment Day, Life Time will present Americans with a no excuses, healthy lifestyle revolution. People of all ages and physical abilities are encouraged to commit to a healthy way of life, or extend a helping hand to others. It’s a movement to unify the nation around a cause for much needed change, before it is irreversible.
“Reversing these devastating trends requires each of us to personally engage and take positive action, while encouraging others in our communities to do the same,” said Jeff Zwiefel, Life Time Executive Vice President and Chief of Operations. “Even more important than the Commitment Day starting line is the finish, which represents the launching point for us all to join together in creating a sustainable healthier America.”
All Americans are invited to share their personal pledges toward better health at www.CommitmentDay.com, a new site dedicated to sharing the power of positive change. An ongoing tally of nationwide commitments will be displayed, and registration for Commitment Day 2013 also is available.
When: January 1, 2013: 11:00 a.m. ET, 10:00 a.m. CT, 9:00 a.m. MT and 8:00 a.m. PT
- Des Moines
- Kansas City
- Las Vegas
- Los Angeles
- New Orleans
- New York City
- Raleigh Durham
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- St. Louis
- Washington DC
For additional information about Commitment Day 2013, please visit www.CommitmentDay.com.
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of September 10, 2012, the Company operated 105 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.
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- Ogden, C.L., Carroll, M.D., Kit, B.K., and Flegal, K.M. (2012). Prevalence of obesity and trends in body mass index among U.S. children and adolescents, 1999-2010. Journal of the American Medical Association, 307(5), 483-490.
- Centers for Disease Control and Prevention
- American Heart Association: “Cost to treat heart disease in the United States will triple by 2030,” January 24, 2011.