Life Time Announces Big Changes To Michelob Ultra Atlanta 13.1 Marathon® On October 4

September 8th, 2014

Annual half marathon to feature new race course and awards; Registration open at

ATLANTA, GA (September 8, 2014) Life Time – The Healthy Way of Life Company (NYSE: LTM), and Michelob ULTRA will host the annual Atlanta 13.1 Marathon on Saturday, October 4. More than 3,500 runners and walkers are expected to participate.

This year’s race will feature significant changes including Michelob ULTRA as the new title sponsor and a move from its previous location in Brookhaven to a new course in Forsyth County. There will also be separate divisions for runners and walkers, with prizes awarded in each.

“As the Healthy Way of Life Company, Life Time is excited to be a part of the Atlanta-area community. As we looked at opportunities to best serve and attract the active running and walking community of the north metro area,  moving the race to Forsyth proved to be the right fit,” provided the right opportunity for us,” said Bob Fox, Race Director, Michelob Ultra Atlanta 13.1. “The Michelob ULTRA Atlanta 13.1 Marathon combines a new, unique course that is outside of the typical urban Atlanta setting, and exciting post-race festivities that will provide a fantastic experience for all of our athletes.”

In conjunction with the half marathon, Life Time is also hosting a 5K for those who prefer shorter distances and younger participants. All events will start and finish at the Forsyth Conference Center (3410 Ronald Reagan Blvd Cumming, Georgia 30041), and each runner, 21 and older, will be rewarded with a cold, complementary Michelob ULTRA beverage sample at the finish line. Michelob ULTRAwill continue to elevate the race experience for runners, their families and spectators with an outdoor beer garden, a main stage and cheer and music stations positioned along the course. Everyone is invited to stay after the race and enjoy a live performance by local band Whiskey Belt and food tastings from Forsyth County restaurants.

To make the race as convenient for athletes as possible, packet pickup will be held prior to the race in multiple locations including Buckhead, Marietta, and Forsyth. New this year, athletes will have the unique premium opportunity to pick up packets and bib numbers onsite race morning at will call.

To register or learn more about the Michelob ULTRA Atlanta 13.1 Marathon, visit  Life Time Athletic Events is available at, on Twitter @lifetimefitness and the 13.1 Series Facebook page. 

About the Michelob ULTRA 13.1 Marathon® Series

The Michelob ULTRA Atlanta 13.1 Marathon® is a part of the nationwide Michelob ULTRA 13.1 Marathon® series, produced by Life Time.  Started in 2008, the series is unique in that it provides participants with the atmosphere and amenities of a large marquee event while maintaining the convenience and personalized experience of a smaller field. The series currently has stops in Boston, New York, Chicago, Atlanta, Ft. Lauderdale, Miami, and Dallas.

About Life Time Fitness, Inc.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables members to achieve this by providing the best programs, people and places of uncompromising quality and value. As of September 8, 2014, the Company operated 112 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at

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Life Time

Life Time Announces Big Changes To Michelob Ultra Atlanta 13.1 Marathon® On October 4

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Lauren Hartung

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