Lester Wants More, Gets More

November 3rd, 2016

Lester Wants More, Gets More

Aussie Pro Carrie Lester Joins Team XRCEL to Get More from Her Nutrition

Charleston, SC (November 3, 2016) – – New World Consumer Products would like to announce its new partnership with Professional Triathlete Carrie Lester as an XRCEL Athlete Fuel Brand Ambassador. Carrie joined the XRCEL team right before the 2016 IronMan World Championship race on Kona, and after her coach, Scott Difilippis, introduced XRCEL to her and she tested it with great success at Challenge Roth, Embrunman, and Eagleman earlier in the year.  Carrie will be using and educating other athletes about XRCEL Athlete Fuel, an extended-release sports performance fuel based on New World Pharmaceuticals’ patented formulation technology.

“As my coach and I evaluated my nutrition plan, we were looking for something more, something better, that would give me what I need late in a race and be easy on my stomach, said Lester. The right nutrition is critical for optimal training and racing performance. You can be the fittest athlete on the start line, but if you fail to get your nutrition right your performance will suffer. This is where XRCEL surpasses existing nutrition products on the market today with their easily digestible, extended release fuel. It’s easy on the stomach, tastes great (even after 9hrs!) and doesn’t give you the energy highs and lows like some products do. It really is a breakthrough product for optimal endurance performance.”

“We are very excited to have Australian professional triathlete, Carrie Lester, join XRCEL as our newest sponsored Athlete! said Laura DeMeo, Business Development Manager – Endurance Sports for Team XRCEL. “Carrie is extremely talented. She continues to rise up the pro rankings and is a top competitor in every race. This year alone she repeated a 2nd place finish at the epic Challenge Roth! Carrie continued her amazing season with 1st place finishes at both the challenging Swiss Alps’ Embrunman Full distance Triathlon and Ironman 70.3 Eagleman. Recently she made a huge splash in the triathlon scene when she finished in the top 10 at last month’s Ironman World Championships.  We’re confident that XRCEL’s patented immediate and extended release fuel will continue to help Carrie train and race to her potential and reach new heights as a competitive triathlete. We look forward to another stellar year with Carrie as part of the XRCEL family/team!”

“We are thrilled that Carrie decided to join our team and use XRCEL as a competitive advantage in her training and competitions, said Fred Sexton, President and Founder of New World Consumer Products. “Endurance sports, particularly triathlon, are a core part of our market. Our ability to significantly impact, via our extended release micro-gels, carbohydrate absorption and improve energy conversion potential without the stomach upset that sometimes plagues endurance athletes makes XRCEL a perfect fit for a triathlete. It’s really great to see the XRCEL team of endurance athletes expand and be joined by top-tier athletes looking to improve their performance when they are using our revolutionary technology.”


About XRCEL® Athlete Fuel

XRCEL Athlete Fuel is a revolutionary extended release carbohydrate supplement formulated with patented pH and temperature responsive micro-gel technology developed by New World Pharmaceuticals, LLC.  XRCEL is a caffeine and banned substance free supplement designed to provide athletes with extended release muscle and brain fuel so that they may get the most out of their training and competitions. 

New World Pharmaceuticals is based in Charleston, South Carolina. For more information, please visit http://www.NewWorldPharma.com.

For More Information 

Media Inquiries:
Lisa Sexton
843.737.6192 Ext 104

XRCEL Athlete Fuel

Lester Wants More, Gets More

Contact Info

Lisa Sexton
843-737-6192 x 104

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