Legendary high-altitude adventure race debuts lottery for Aug. 22, 2015 event
LEADVILLE, Colo. (Oct 1, 2014) — Life Time – The Healthy Way of Life Company (NYSE: LTM) announced that registration for the 2015 Leadville Trail 100 Run, presented by New Balance, will move to a race lottery system, which is set to open on Monday, Dec. 1, 2014 at 8 a.m. MST. The internationally renowned ultrarunning event is scheduled for Aug. 22, 2015.
“We’re constantly striving to improve the experience for the athletes, crews and spectators participating in our Leadville events and believe the lottery system is a natural next step, just as we’ve done with the Leadville 100 MTB,” said Josh Colley, Leadville race director. “2015 marks our 33rd year of racing and the new lottery system will allow athletes a fair opportunity to register and ensure we once again provide an uncompromising race experience.”
Registration for the Leadville Trail 100 will require a one-time $15 fee, of which a portion will be applied toward The Leadville Legacy Foundation, a nonprofit foundation that addresses the ever-increasing needs of the Leadville and Lake Country, Colo. communities, and the Life Time Foundation, the private operating foundation created by Life Time to positively impact school nutrition.
The lottery will close at 5 p.m. MST on Dec. 31, 2014. Lottery winners will be randomly selected in mid-January and will be charged the $315 event registration fee.
The race lottery for the 22nd annual Leadville Trail 100 MTB also opens Dec. 1, 2014. The event will take place on Aug. 15, 2015. Registration for 2015 Leadville Race Series Events will open Jan. 1, 2015 at 7 a.m. MST.
Each year, more than 700 competitors participate all day and into the night on the 100-mile course covering grueling Colorado Rockies terrain where elevations range from 9,200 to 12,600 feet and athletes endure a total climb of 17,000 feet. For additional information about the Leadville Race Series including the Leadville 100 Run lottery, visit www.leadvilleraceseries.com. For photos and more visit the Leadville Race Series Facebook page. To learn more about Life Time Athletic Events visit EventsByLifetime.com.
About the Leadville Race Series Started with only 45 runners as the Leadville Trail 100 in 1983, the Leadville Race Series now consists of seven running events and four mountain biking events, plus six events in the Leadville Qualifying Series. The Race Series stretches across three months, and hosts thousands of racers on foot and on mountain bike in some of the world’s most iconic events. Endurance athletes worldwide now make the pilgrimage to Leadville, Colo., with the single goal of competing in “The Race Across the Sky.” Visit www.leadvilleraceseries.com for more information.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of Oct. 1, 2014, the Company operated 112 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.
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