COLORADO SPRINGS, Colo. — USA Triathlon today announced a new five-year partnership with KT Tape, the leading producer of kinesiology tape and related sports medicine products in the retail market.
As the Exclusive Kinesiology Tape of USA Triathlon, KT Tape will support USA Triathlon and USA Paratriathlon National Teams, as well as age-group athletes representing the U.S. at ITU Age-Group World Championship events. KT Tape will also sponsor a branded athlete lounge at the host hotel for competitors of the USA Triathlon Age Group National Championships, beginning this August in Omaha, Nebraska. USA Triathlon annual members will receive a 10 percent discount on KT Tape purchased online at kttape.com/store.
KT Tape currently offers a variety of high performance tape product to keep athletes healthy while they swim, bike and run, while empowering all to compete with confidence and reach their peak performance. In addition to the new partnership with USA Triathlon, KT Tape is the Official Kinesiology Tape Licensee of the U.S. Olympic Committee’s Team USA, as well as the official tape sponsor of USA Track & Field.
“The intense training and preparation undertaken by triathletes is of the highest caliber and KT Tape is proud to support members of the USA Triathlon team as they set their sights on Rio,” said Greg Venner, KT Health CEO. “Engineered to perform in the harshest environments, KT Tape is a natural fit as these endurance athletes will swim, cycle and run to the podium. As a licensee to Team USA, we will be providing them the support they need as they prepare for their most important competition.”
“KT Tape is a perfect fit for triathlon and our other multisport disciplines every step of the way, including training, racing, and recovery,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “USA Triathlon athletes of all ages and ability levels can directly benefit from our partnership with KT Tape. Whether they’re elite triathletes focused on the Olympic and Paralympic Games, or they’re age-groupers racing throughout the country each weekend, KT Tape helps keep our athletes moving.”
About KT Tape
KT Health (dba KT Tape), based in Lindon, Utah, is the category leader in sports medicine taping products — providing pain relief solutions and support for hundreds of common sports-related injuries. Used by professional athletes, Olympians and every day athletes, KT Tape products have been adopted in nearly every sport. Following the Beijing 2008 Olympic Games, KT Tape experienced accelerated growth as its products became widely available in retail channels. Currently, KT Tape products are sold in over 35,000 retail locations in the U.S. and 40 countries worldwide. KT Tape’s broad distribution covers sporting goods, food, drug and mass retail channels, as well as clinicians, online retailers and the company’s own e-commerce site, KTTape.com. KT Tape empowers consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year. KT Tape’s official athlete endorsements of Olympic gold medalist in basketball, James Harden, and international beach volleyball star and three-time Olympic gold-medalist, Kerri Walsh Jennings continue to create visible awareness for the brand. With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. For more information, visit KTTape.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).