The Swiss cyclist has become the official brand ambassador for neck and head products for the next two years.
At just 26 years old, Jolanda Neff has proven her talent and ingenuity with her bicycle in the countless competitions and sports events in which she has participated. She is the 2017 world champion, three-time XCO World Cup and European champion, world team champion in the Team Relay, and has placed plenty of times in the XCO World Cup races. With a list of awards at this caliber, and values that match those of BUFF®, like passion, dedication, and effort as the hallmark of the brand, the association was inevitable. Neff is currently competing in three disciplines: Olympic Cross Country (XCO), road races, and Cyclo-cross (CX).
BUFF® will be her official, exclusive sponsor for head and neck products both during and outside of competition. The items that Neff will wear in the winter season include the New Original Multifunctional Headwear manufactured with microfibers obtained from recycling plastic bottles; the Thermonet Multifunctional Headwear, which retains heat up to four times more; Headbands to absorb sweat; and the Pack Bike Cap, which can be folded as much as you want without losing its original shape. In the summer season, the athlete will wear models like the revolutionary new Coolnet UV+®, which is breathable and has a temperature-regulating effect, a product that keeps wearers cool and dry, and is also developed using recycled plastic fibers. As for the products she will wear daily, they include the stylish Biome Aqua and Biome Multi caps and the Janna and Sveta caps.
Additionally, as the brand ambassador, she will evaluate and give her opinion on the models created by BUFF® based on her experience as a cyclist. She will participate in numerous product tests with the goal of ensuring that BUFF® continues to innovate and offer the best accessories for this discipline.
Regarding her new partnership with BUFF®, Sergi Muñoz, the head of Sports Marketing at the brand, said, “BUFF® is proud to enlist an athlete of the caliber of Jolanda. Working with one of the top mountain bikers today with a career like hers enables us to keep growing internationally and to develop high-quality products for sports practice. Jolanda will give us a presence in the three categories of MTB, road racing, and cyclo-cross, where she will test the quality and functionality of our products. Her comments will be invaluable in improving and developing new products. Her youth, perseverance, and quality are perfectly aligned with our brand values, and we are confident that this is the start of a wonderful relationship which we hope will be very successful for both of us.”
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