Johnson & Johnson Becomes Title Partner of TriRock Philadelphia Triathlon

March 26th, 2013

Event set for the weekend of June 22-23 2013, with Sprint distance events on Saturday and Olympic distance events on Sunday; Registration for is available online at

PHILADELPHIA, PA—March 26, 2013 – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced Johnson & Johnson as the title sponsor of the TriRock Philadelphia Triathlon, which will take place on June 22 and 23.

Formerly known as the Philly Tri, the 9th annual TriRock Philadelphia will feature a Sprint distance race at 7:30 am on Saturday, June 22 and an Olympic distance race at 6:30 am on Sunday, June 23. Both events take place in Fairmount Park.

“TriRock Philadelphia Triathlon represents another marquee event in CGI’s world-class endurance sports portfolio. We are delighted to announce sponsorship by Johnson & Johnson, which will only help further elevate the race profile and experience,” said Molly Quinn, Vice President of Triathlon at CGI. “We are thrilled that Johnson & Johnson is the title sponsor as their likeminded commitment to health and wellness aligns well with the goals of TriRock.”

The triathlon will be located in a beautiful part of Fairmount Park, complete with statues, trees and grassy fields.  The courses will travel through some of the most historic and picturesque sections of Philadelphia, with the start/finish area and transition area e located just off of Martin Luther King Drive, near the base of Black Road.

Since its inception, the triathlon has helped The Children’s Hospital of Philadelphia raise more than $400,000 for pediatric cancer research.

These funds have been vital to supporting scientific discovery that then goes on to achieve great treatment advances like that of T Cell Therapy, which represents a new approach within cancer treatment.

Created by the organizers of the Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series presented by REI features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. Like all TriRock events, Philadelphia participants will be treated to finisher’s medal, technical t-shirt, red carpet finish, post-race breakfast and beer garden. Event weekend kicks off with a free two-day Health & Fitness Expo on Friday, June 21 where all participants pick up their race number.

For more information about the TriRock Triathlon Series presented by REI visit

About Johnson & Johnson  Caring for the world, one person at a time…inspires and unites the people of Johnson & Johnson. We embrace research and science – bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 127,600 employees at more than 275 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day throughout the world.

About Children’s Hospital of Philadelphia

The Children’s Hospital of Philadelphia has one of the largest pediatric cancer programs in the United States, which has been ranked #1 by U.S.News & World Report and Parents Magazine. Its large basic and clinical research programs are particularly strong in pediatric neuro-oncology, neuroblastoma, leukemia and lymphoma, and sarcomas. Of all pediatric institutions, Children’s Hospital enrolls the most patients in national clinical trials, working in close collaboration with national organizations such as the Children’s Oncology Group. Physicians at Children’s Hospital have had pioneering roles in developing international standards for diagnosing and treating neuroblastoma, and in developing programs for survivors of childhood cancer.

About the TriRock Triathlon Series presented by REI

Organized by Competitor Group, the TriRock Triathlon Series presented by REI has grown into one of the Nation’s premier multisport event series, taking place in seven cities across the U.S. in 2013. The triathlon events feature Olympic and Sprint distances with entertainment positioned along the race route. Each event also features a finish line festival with a beer garden, hot breakfast, red carpet finish and a post-race concert. The TriRock Series is part of Competitor Group’s larger triathlon platform which features a world-class triathlon series, the world’s #1 triathlon website and the world’s #1 and #2 triathlon magazines—Triathlete and Inside Triathlon. The platform also includes The Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society, one of the most prestigious triathlons in the United States. For more information, please visit or follow @TriRockSeries on Twitter.

# # #

Competitor Group, Inc.

Johnson & Johnson Becomes Title Partner of TriRock Philadelphia Triathlon

Contact Info

Dan Cruz

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!