Partnership kicks of this weekend at Humana Rock 'n' Roll New Orleans Marathon
Premium active lifestyle brand Jaybird, today announced its partnership with the Rock ‘n’ Roll Marathon Series. Jaybird is one of three global partners and the official headphone of the 2016/2017 marathon series.
“We’re stoked to connect the Jaybird brand with this stellar organization – we’re huge fans of the series,” said Rene Oehlerking, Jaybird chief marketing officer. “If you love training and running with tunes like we do, you run with Jaybird. Runners love ditching the wires, having a secure, comfortable fit and our lifetime sweat-proof warranty. There couldn’t be a better fit than Jaybird and the Rock ‘n’ Roll Marathon Series.”
Additionally, Jaybird is also a sponsor and participant in the marathon’s new Lucky Finisher program which rewards racers through the online Finisher Zone platform. As part of its involvement in the promotion, Jaybird will give away five pairs of its wireless sport earbuds after each event to randomly selected participants.
“Jaybird’s partnership is perfect for the Rock ‘n’ Roll Marathon Series because it will integrate music into the entire running experience: training, race weekend and our new, innovative post-race Finisher Zone,” said Dan Cruz, VP of communications for the Rock ‘n’ Roll Marathon Series. “Our series was founded on live music and entertainment, and now Jaybird is bringing digital audio to the total runner experience.”
For more information about Jaybird and its products, visit JaybirdSport.com.