TAMPA, Fla. (June 13, 2016) – IRONMAN secured a 10-year partnership with Sport Singapore, and will now become the operator of the annual Standard Chartered Marathon Singapore (SCMS), beginning with this year’s event. With IRONMAN Endurance Asia’s acquisition of Spectrum Worldwide which has organised the Standard Chartered Marathon Singapore since 2013, and the backing of Wanda Sports as its parent company, IRONMAN has the strength to grow the marathon both in scale and stature. Sport Singapore selected IRONMAN based on their strong long-term sustainability, new strategies to grow the marathon, and their expertise in organising mass participation events globally.
The Marathon Singapore started in 1982 and over the past five years has had approximately 260,000 athletes participate.
“As we celebrate Marathon Singapore’s 15-year partnership with Standard Chartered Bank as title sponsor, we have reached an important milestone to reflect and review what’s next for Singapore’s signature running event,” said Mr. Lim Teck Yin, CEO of Sport Singapore. “IRONMAN presented an all-encompassing proposal that resonated with us based on their extensive endurance expertise and reach with more than 260 global events. We believe that IRONMAN has the right acumen to grow the stature of the event to a new level for Singaporeans and the international audience.”
This will be IRONMAN’s first running event in Singapore and will be the home of the new IRONMAN Endurance Asia headquarters.
“IRONMAN is committed to delivering exceptional events and we look forward to working with Sport Singapore to raise the profile of the historic Standard Chartered Marathon Singapore to athletes around the world,” said Andrew Messick, Chief Executive Officer of IRONMAN. “Few industries anywhere are emerging as fast as endurance sports, especially in Asia, and we are pleased to be leading that growth.”
With the addition of the Standard Chartered Marathon Singapore, IRONMAN now owns and/or operates 5 marathons around the world. IRONMAN, a Wanda Sports Holdings company, provides more than 680,000 participants annually the benefits of endurance sports through the businesses vast offerings.
“Our footprint and offerings are continuously expanding, especially in Asia, so we are very pleased to be launching our new IRONMAN Endurance Asia headquarters here in Singapore, with the Standard Chartered Marathon Singapore being the focal point to continue to lead that growth in the region,” said Geoff Meyer, Managing Director of IRONMAN Asia.
The Standard Chartered Marathon Singapore is the only IAAF Gold Label race in Southeast Asia, and will be celebrating its 15thanniversary on December 4, 2016.
For more information on IRONMAN and events in the IRONMAN portfolio, visit www.ironman.com.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit www.ironman.com.
About Sport Singapore
As the national sports agency, Sport Singapore’s core purpose is to inspire the Singapore spirit and transform Singapore through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across Singapore with passion and pride. With Vision 2030 – Singapore’s sports master plan, our mandate goes beyond winning medals. Sport Singapore uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Singapore, we work with a vast network of public private-people sector partners for individuals to live better through sport.
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