IRONMAN Names Matthieu Van Veen As Chief Revenue Officer

March 9th, 2017

Former AEG and NBA International Executive to oversee IRONMAN’s global growth in sales, marketing, media and digital

TAMPA, Fla. (March 9, 2017) – IRONMAN, a Wanda Sports Holdings Company, announced today that Matthieu Van Veen has been named to the newly created position of Chief Revenue Officer for IRONMAN. Van Veen will begin his new role with the company on March 13, 2017.

In the new position, Van Veen will be responsible on a global basis for sales, marketing, media and digital activities. His focus will be to create a more structured approach to driving the commercial side of the business.

“As IRONMAN has continued to grow, we have become a more complex organization; one that is operating in more industry segments and in more territories. The structured leveraging of IRONMAN’s vast capabilities and the capturing of best practices is vital for our future success,” said Andrew Messick, Chief Executive Officer of IRONMAN. “Matthieu’s exemplary international career and personal characteristics give me confidence that he will be successful in this new role.”

Van Veen brings broad skills and experiences to the position. He has nearly 20 years of experience in the global sports industry and joins IRONMAN after nine years with AEG Europe, where he was most recently Senior Vice President of Sports, based in Paris. During that time, Van Veen was responsible for the European leadership and management of AEG’s Sports Divisions which included the creation and management of a portfolio of sports properties for AEG’s European venues; AEG owned teams, Berlin Eisbären of the DEL and Hammarby Fotbol of the Swedish Allsvenskan; development of the partnership between AEG and the Amaury Sports Organization for the Amgen Tour of California; and overall leadership of AEG’s business in France. He was also pivotal in developing the partnership with the City of Paris in the management of the newly renovated AccorHotels Arena, formerly known as Bercy Arena.

Prior to joining AEG, Van Veen served as the National Basketball Association’s Senior Director, Global Media Distribution for Europe, the Middle East and Africa. In his role as head of the NBA’s media business, Van Veen was responsible for all television and digital media rights for the NBA, WNBA and USA Basketball. He has worked extensively in all Western European countries, as well as Russia and Turkey.

For more information on the IRONMAN brand and global event series, visit Media related inquiries may be directed to



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN®brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

2701 North Rocky Point Dr | Suite 1250
Tampa, FL 33607
(P) 813.868.5940 | (F) 813.868.5930


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Dan Berglund

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