IRONMAN Launches Velothon Cycling Club Program in Europe

April 18th, 2017

New club program is designed to support grass roots cycling clubs and training groups while offering a range of benefits, including a chance to compete for prestigious Champions Trophies

HAMBURG, GERMANY. (April 18, 2017) – IRONMAN, a Wanda Sports Holdings Company, is proud to announce the launch of the Velothon® Cycling Club program. The new initiative is the first of its kind in Europe and caters to the needs of cycling clubs and their members. The newly created benefits program will reward clubs for participation in events of the Velothon Series, while creating a platform for regional cycling club amateur competitions and a regional cycling club ranking system.

“We are always looking for innovation to secure our position in mass participation road cycling events around the world”, said Christopher Stadler, Chief Marketing Officer for IRONMAN. “The Velothon Cycling Club program is a major step in expanding our footprint in road cycling and continuing to establish Velothon as a premiere cycling series.”

The new Velothon Cycling Club program will offer exclusive benefits to participating clubs including:

  • An event-based club competition providing clubs a platform to compete in a professional environment at all Velothon races throughout Europe. Special awards will be offered to high-performing clubs in a variety of categories, including overall fastest team and King of the Mountain competitions
  • Qualified athletes registered with an official Velothon Cycling Club will have the chance to stage in Starting Pen A
  • Expedited team registration and race packet pick-up
  • Exclusive post-race beer garden

The program will also feature a club grant that will be awarded to the club with the most kilometres raced at each event in the European Series. The grant funds will be used to support grass roots and first time athlete development efforts to jointly grow the sport of road cycling in the region.

The foundation of the Velothon Cycling Club program was developed in conjunction with local cycling clubs to further promote road cycling and continue expansion of the sport.

The 2017 Velothon Series season will include races in Berlin and Hamburg (Germany), Cardiff (UK), Sunshine Coast (Australia), Edmonton (Canada) and Stockholm (Sweden). More than 50,000 athletes will be expected across the six Velothon races globally.

For more information on the Velothon Cycling Club program and benefits, visit .

Interested clubs are encouraged to register via the website.


About Velothon Series

The Velothon Series pursues the goal of realizing unique and breath-taking cycling events in city centres. Accordingly, the focus is on sharing experiences in cycling and motivating for a healthy, sportive lifestyle. The races offer amateur cyclists the rare opportunity to compete like the pros.Age-group athletes can choose from a variety of distances, which take place on closed roads. All Velothon events make active cycling in city centres along its sights and attractions possible – anyone can do it! Each event is professionally organised and draws tens of thousands of spectators. Some of the Velothon Series events are followed by a premium elite/pro race supported by the Union Cycliste Internationale which shows off the excitement of a professional cycling event. In 2017, the Velothon Series is expected to draw 50,000 plusparticipants. For more information, visit


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3®Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

Head of Communications 
Short Course Triathlon, Cycling and Running
IRONMAN Europe Middle East & Africa 
Friesenweg 5g
22763 Hamburg
P: +49 (0)40 88 18 00 11
C: +49 (0)151 57 58 13 97
david.rothenhaeuser@ironman. com


Contact Info

David Rothenhaeuser
+49 (0)40 88 18 00 11

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