IRONMAN Launches North American 5K Event Series

June 1st, 2017

Friends & Family 5k Event Series presented by IRONMAN to coincide with select 2017 IRONMAN and IRONMAN 70.3 events across North America

TAMPA, Fla. (June 1, 2017) — IRONMAN, a Wanda Sports Holdings company, announced today the addition of its new Friends & Family 5k Event Series presented by IRONMAN. The 5k events which will be available alongside select events across IRONMAN® and IRONMAN® 70.3® triathlons in 2017. The creation of the series comes on the heels of a successful pilot in 2016 in which both IRONMAN Louisville and IRONMAN Arizona hosted 5k events during race week.

IRONMAN competitors, supporters and spectators will now be able to enjoy a fun run side-by-side as part of race week festivities by participating in one of the nine 5k events at the following 2017 event locations: IRONMAN 70.3 Syracuse, IRONMAN 70.3 Racine, Subaru IRONMAN Canada/IRONMAN 70.3 Canada, IRONMAN 70.3 Boulder, IRONMAN Coeur d’Alene, IRONMAN Wisconsin, IRONMAN 70.3 Superfrog, IRONMAN Louisville presented by Norton Sports Health and IRONMAN Arizona. The Friends & Family 5k Event Series presented by IRONMAN will take place up to three days before each IRONMAN or IRONMAN 70.3 event with the exception of IRONMAN Coeur d’Alene, which will take place on race day.

“The creation of this new series gives our athletes and their supporters of all skill levels an opportunity to really enjoy the beautiful scenery of our race locations and take part in the environment that is created during race week,” said Shane Facteau, Chief Operating Officer at IRONMAN. “Holding a 5k race around the already robust IRONMAN and IRONMAN 70.3 events further strengthens an already exciting schedule of the race week activities and we look forward to bringing this to additional cities in the future.”

Race Date Event Race Time
(all times local)
Saturday, June 17 Syracuse Friends & Family 5k Presented by IRONMAN 9 a.m.
Saturday, July 15 Racine Friends & Family 5k Presented by IRONMAN 9 a.m.
Saturday, July 29 Whistler  Friends & Family 5k Presented by IRONMAN 10 a.m.
Friday, August 4 Boulder Friends & Family 5k Presented by IRONMAN 6:30 p.m.
Sunday, August 27 Coeur d’Alene Friends & Family 5k Presented by IRONMAN 10:30 a.m.
Sept. 23
San Diego Friends & Family 5k Presented by IRONMAN 8 a.m.
Sept. 9
Madison Friends & Family 5k Presented by IRONMAN 8 a.m.
Oct. 12
Louisville Friends & Family 5k Presented by IRONMAN 6 p.m.
Nov. 18
Tempe Friends & Family 5k Presented by IRONMAN 9 a.m.

Each race will have a unique and distinctive course, that can be viewed at the websites. While Syracuse is a trail run, San Diego will take place along the beach, with Louisville along the park and river. The races are open to anyone 10 years or older and the cost is $20 online and $25 on-site the day of the race. All 5k races will be non-timed, fun run events with a running clock at the finish line.

For more information on the IRONMAN brand and global event series, visit For media related inquiries, please contact


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit

About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holdings incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

Dan Berglund
Senior Manager, Public Relations

Ryan Lobato
Coordinator, Public Relations


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Dan Berglund

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