IRONMAN Launches Cyclesmart Initiative

June 8th, 2017

Program focuses on introducing proper cycling techniques and education for athletes of all backgrounds

TAMPA, Fla. (June 8, 2017) – As part of its ongoing efforts to improve athletes’ race experience, IRONMAN, a Wanda Sports Holdings company, announced today the launch of the CycleSmart™ Initiative in conjunction with the IRONMAN Foundation®. The goal of the program is to provide cyclists basic and easily digestible information on how to prepare for cycling outdoors and within a competitive atmosphere in order to have the safest and best race-day experience possible.

“We want our athletes to enjoy training and racing. To be fully prepared, it’s important that athletes arrive on event day healthy, fit, and equipped with the proper gear and training to have a successful and enjoyable race experience,” said Shane Facteau, Chief Operating Officer for IRONMAN.

“We think it is critical for athletes to be educated on proper techniques for both training and racing environments. Fitness can be built indoors through trainers, but competing with a group requires athletes to learn how to ride safely and competently outdoors. Following basic cycling habits can assist athletes in becoming lifelong cyclists. Whether you have been training for decades or just starting in the sport, these guidelines apply to all levels of athletes.”

The CycleSmart™ Checklist and video provides guidelines for athletes to follow and includes two major focuses – Before you Ride and During the Ride. These guidelines include the following:

Before you Ride

  • It Starts with your Bike
  • Learn the Basics
  • Suit Up
  • Be Prepared to Ride
  • Plan Ahead
  • Inform Others

During the Ride

  • Stay Alert
  • Obey the Law
  • Communicate
  • Safety First

To view the CycleSmart video tutorial, please visit https://youtu.be/s4z46cDky28. To view the checklist, click here.

The CycleSmart program builds on IRONMAN’s SwimSmart™ initiative launched in 2013. Guidelines from the CycleSmart™ program will be included in athlete guides for IRONMAN and IRONMAN 70.3 races in North America as a pilot program before expanding to other regions across the globe.

To learn more about the CycleSmart™ initiative, please visit www.ironman.com/cyclesmart.

For more information on the IRONMAN brand and global event series, visit www.ironman.com.  For media related inquiries, please contact press@ironman.com.

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About IRONMAN

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN ® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

MEDIA CONTACT
Dan Berglund
Senior Manager, Public Relations
dan.berglund@ironman.com

Ryan Lobato
Coordinator, Public Relations
ryan.lobato@ironman.com

IRONMAN®

Contact Info

Dan Berglund
dan.berglund@ironman.com
www.ironman.com

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