IRONMAN Foundation Announces ‘Rock This Town’ Program, Dedicated to Creating Positive Impact in Rock ‘n’ Roll Marathon Series Race Communities

November 14, 2019
  • Rock This Town to launch at Humana Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon, providing $30,000 in charitable giveback to greater Las Vegas Community
  • $10,000 in grant funding to be delivered to Vegas Strong Resiliency Center ahead of Kesha concert

TAMPA, Fla. / LAS VEGAS, Nev. (November 14, 2019) – The IRONMAN Foundation, the non-profit associated with The IRONMAN Group, is proud to announce Rock This Town® as the new charitable program for the Rock ‘n’ Roll Marathon Series®. With community being a core pillar of the Rock ‘n’ Roll Marathon Series, this new program is dedicated to creating a positive impact across event city locations through grant funding and volunteerism. Launching at the 2019 Humana Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon, Rock This Town will present the Vegas Strong Resiliency Center with a $10,000 grant in conjunction with the Humana Rock ‘n’ Roll® 5K presented by Brooks, on Saturday, Nov. 16, 2019. Rock This Town will distribute an additional $20,000 in charitable giveback to non-profit initiatives and groups in the greater Las Vegas region.

Since 2003, over $50,000,000 in giveback has been provided to more than 8,300 local, regional, national and global nonprofit initiatives, led by the IRONMAN Foundation’s charitable activities.

“The Rock ‘n’ Roll Marathon Series has a long tradition of creating positive community impact, and we are thrilled to continue that legacy through the initiatives of Rock This Town,” said Sarah Hartmann, Executive Director for the IRONMAN Foundation. “It is a tremendous honor to be able to leave a postive and lasting impact in Rock ‘n’ Roll Marathon Series race communities. We are incredibly excited to launch this through our first grant award to the Vegas Strong Resiliency Center at Saturday’s headliner concert featuring Kesha.”

The Vegas Strong Resiliency Center is a multi-agency resource and referral center for residents, visitors and responders affected by the shooting at the Route 91 Harvest Festival. The organization provides victim advocacy and support, case management, counseling and spiritual care referrals, technical assistance with applying for online services including FBI Victim Assistance services and more. In addition, Rock ‘n’ Roll Marathon Series Announcer Ann Wessling will serve as the first Rock This Town Ambassador, representing Rock This Town’s mission to create positive impact in race communities through grant funding, service projects, and athletic goodwill.

“It is an honor to represent Rock This Town as an ambassador,” shared Ann Wessling, Rock ‘n’ Roll Marathon Series Announcer. “I have been a part of the Rock ‘n’ Roll Marathon Series for a long time and could not be more excited to Rock This Town and positively impact the Las Vegas community and all of the Rock ‘n’ Roll Marathon Series race communities.”

Rock This Town will also be collecting new or gently worn shoes at the Rock ‘n’ Roll Health and Wellness Expo Presented by Intermountain Healthcare on Thursday, Nov. 14 through Saturday, Nov. 16. In partnership with Soles4Souls, collected shoes will be provided to those in need, helping them take a step out of poverty.

For more information on Rock ‘n’ Roll Marathon and Rock This Town, please visit www.runrocknroll.com  and www.ironmanfoundation.org/rock-this-town. For media related inquiries, please contact [email protected].


About The IRONMAN Foundation

The IRONMAN Foundation creates positive, tangible change in race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through giveback programs led by the IRONMAN Foundation to more than 8,300 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN and Rock ‘n’ Roll Marathon Series participants are powerfully linked to the community and together help leave a positive legacy behind in race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Rock This Town®, Your Journey Your Cause, and Women For Tri, visit www.ironmanfoundation.org.

About Humana Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon

For over 20 years, the Rock ‘n’ Roll Marathon Series has made running fun by infusing each course with live bands, cheer teams and more. The pinnacle event of the series, the Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon, is the biggest and best night running event in the world. The busy Las Vegas Strip closes to traffic once a year for the approximately 35,000 runners from around the world to have a one-of-a-kind nighttime experience complete with music, lights and entertainment stationed along the course. The marathon and half marathon races start near MGM Grand and pass by all the must-see Vegas sights including the iconic ‘Welcome to Las Vegas’ sign, Paris Hotel’s Eiffel Tower, and the Fountains of Bellagio, before finishing at the foot of the Mirage Volcano. The on-course experiences in Las Vegas are endless and unique, including a Run-Through Wedding, where hundreds of pre-registered couples get married or renew their vows during a group ceremony and then run to the finish line together as newlyweds. Notorious for its impressive medal designs, the event is more than just a race, it’s a running and entertainment festival weekend. Exclusive runner perks, parties and entertainment are offered all weekend long including a pre-race headliner concert that has previously featured The Goo Goo Dolls, Kid Rock, All-American Rejects, Macklemore & Ryan Lewis and Snoop Dogg. This year, Kesha will take the stage after the Saturday night 5K as the event’s first female performer. www.runrocknroll.com/vegas.

About the Rock ‘n’ Roll Marathon Series

The Rock ‘n’ Roll Marathon Series® is the world’s largest running series taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms. 

About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.