IRONMAN Canada and IRONMAN 70.3 Canada Extended Through 2020

July 28th, 2017

Whistler to continue as host of Subaru IRONMAN Canada for 2018-2020

TAMPA, Fla./WHISTLER, B.C. (July 28, 2017) – IRONMAN, a Wanda Sports Holdings company, announced today with the Resort Municipality of Whistler (RMOW) and Tourism Whistler they have renewed the contract to host the Subaru IRONMAN Canada and Subaru IRONMAN 70.3 Canada triathlons in Whistler for 2018-2020.

“As we celebrate the 35th edition of IRONMAN in Canada, we are thrilled to continue this defining and incredibly scenic race in the series of global events,” said Shane Facteau, Chief Operating Officer for IRONMAN.  “We have had a great partnership with the community of Whistler since 2013 and look to further that as we promote the whole region with these events. Our athletes truly enjoy accomplishing their dreams in British Columbia and can expect world class experiences with this amazing destination for years to come.”

In 2012, Whistler won the right to host Subaru IRONMAN Canada for five years (2013–2017) and added Subaru IRONMAN 70.3 Canada in 2016. This year, both events will take place on Sunday, July 30.

“We are proud to welcome dedicated IRONMAN athletes, along with their coaches, families and support teams for both training and competition,” said Nancy Wilhelm-Morden, Mayor of Whistler. “Hosting the Subaru IRONMAN Canada events in Whistler has generated approximately $42 million in economic activity over the past four years. Looking ahead, even though Whistler’s economy is currently thriving, the Subaru IRONMAN events help us to ensure our economic resiliency in the future. The Subaru IRONMAN Canada events also fit with our sport culture and build on our reputation as a world class destination for events.”

Approximately 2,900 athletes from 33 countries are registered for the 2017 events and approximately 10,000 spectators are expected to attend the races. A dedicated team of over 2,000 volunteers helps to make the event successful. The IRONMAN Foundation has provided over $200,000 to in charitable giveback to charities and not-for-profit organizations in Squamish, Whistler, and Pemberton.

“On behalf of Tourism Whistler, we welcome the Subaru IRONMAN Canada event back to the region,” said Karen Goodwin, Tourism Whistler’s Vice President of Destination & Market Development. “We look forward to working together with Tourism Whistler members, the RMOW, IRONMAN and the communities of Whistler and Pemberton to ensure the continued success of Subaru IRONMAN Canada,” she said. “As we move forward over the next three years, collaboration will be especially important to ensure the Subaru IRONMAN Canada event continues to improve and flourish.”

The logistics for hosting one of the world’s great events are complicated and IRONMAN, the RMOW, and Tourism Whistler are working with event stakeholders to address concerns and improve the event each year. As such, the route for the cycling component during 2018-2020 is still under discussion.

Support for hosting the events for an additional three years was provided by several Whistler stakeholders including Tourism Whistler, the Whistler Chamber of Commerce, Hotel Association of Whistler and Restaurant Association of Whistler, Whistler Blackcomb, and Whistler Sport Legacies. In addition, a business engagement meeting and community information session were held this spring.

This year’s Subaru IRONMAN Canada triathlon takes place on July 30, 2017. The race consists of a 2.4-mile swim in Alta Lake, a 112-mile bicycle ride on the Sea-to-Sky Highway to the Callaghan Valley and Pemberton, and a full marathon through a two-loop run course that follows the meandering Valley Trail past Lost Lake and Green Lake in Whistler. The race ends with an electric finish line in Whistler’s Olympic Plaza.
For more information, please visit www.ironman.com/canada for the IRONMAN event and www.ironman.com/70.3canada for the IRONMAN 70.3 event. Athlete inquires may be directed to canada@ironman.com and canada70.3@ironman.com. For media related inquiries, please email press@ironman.com.

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About IRONMAN

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN ® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

About the Resort Municipality of Whistler
The Resort Municipality of Whistler (RMOW) is a destination resort community, local government organization and leader in providing municipal programs, services, progressive planning and infrastructure for almost 12,000 residents and three million annual visitors. Situated in the Coast Mountains of British Columbia, Whistler was the Host Mountain Resort for the 2010 Olympic and Paralympic Winter Games. Our vision: to be the premier mountain resort community as we move towards sustainability. How we’re doing: whistler.ca/monitoring

Whistler is Canada’s premier year-round leisure and meeting destination located in the Coast Mountains 120 kilometres (75 miles) north of Vancouver, British Columbia, Canada. Consistently rated the top ski resort in North America, Whistler was the Host Mountain Resort of the 2010 Olympic and Paralympic Winter Games. The resort offers an extensive range of accommodations totaling 10,000 bedrooms among 24 hotels as well as townhomes, condos, B&Bs and chalets. Whistler also boasts more than 100 restaurants and bars, 200 retail shops, 25 spas and countless activity options from world-renowned skiing and snowboarding, mountain biking and golf, to hiking, rock climbing, and watersports. The Resort Municipality of Whistler is home to a diverse community of more than 10,000 permanent residents.

Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference CentreWhistler Golf Club, Whistler Visitor Centre, as well as 1.800.944.7853 and whistler.com – Whistler’s official source for visitor bookings and information. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.

Media can visit whistler.com/media for Whistler facts, media releases, story starters, local personality profiles and access to images and B-roll.

Broadcasters: Whistler now has the capability to take you live with our enhanced fibre network. The significantly expanded network of more than 200 kilometres of fibre optic cabling throughout the resort allows instant transmission of HD signals to any location at any time. Details on how to access, and book the fibre are available on our media site.

MEDIA CONTACT
Dan Berglund
Senior Manager, Public Relations
dan.berglund@ironman.com

Ryan Lobato
Coordinator, Public Relations
ryan.lobato@ironman.com

Resort Municipality of Whistler
Communications
604-967-3030
communications@whistler.ca

Tourism Whistler
Marion Young
Specialist, Communications
T: 604.938.2726
E: myoung@tourismwhistler.com

IRONMAN®

Contact Info

Dan Berglund
dan.berglund@ironman.com
www.ironman.com

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