Boulder to continue to host exceptional race experience for an additional two years
TAMPA, Fla./BOULDER, Colo. (June 6, 2018) – IRONMAN, a Wanda Sports Holdings company, in partnership with the City of Boulder and the Boulder Convention and Visitors Bureau, have agreed to extend their partnership with the continuation of the IRONMAN® Boulder and IRONMAN 70.3® Boulder triathlons through 2020.
“Boulder is a city that provides a tremendous amount of support to the triathlon community while embracing the IRONMAN spirit,” said Tim Brosious, Race Director for IRONMAN Boulder. “We are thrilled to continue our partnership through 2020 and grow the rich culture that the sport has instilled in Boulder. We are looking forward to this weekend’s race as we continue IRONMAN events in this area.”
Located at the foot of the Flatiron Mountains, Boulder provides a central vacationing and training location for triathletes. The city’s health-conscious culture, refreshing weather and picturesque Colorado mountain views provide a sensational venue for athletes and spectators.
“We have been a proud sponsor of IRONMAN Boulder for five years,” said Tom McGann, Chair of the Board of Directors of the Boulder Convention and Visitors Bureau. “Our working relationship with IRONMAN and the City of Boulder have only strengthened and grown during this time, and we are happy to announce the Boulder Convention and Visitors Bureau has committed to continuing our sponsorship of this event for 2019-2020”.
The 2018 IRONMAN Boulder will take place on June 10, 2018, while the IRONMAN 70.3 Boulder will be held on August 4, 2018. Over 4,000 athletes are registered for the 2018 events and approximately 20,000 spectators are expected to attend the races. A dedicated team of over 2,500 volunteers helps to make the event successful. The IRONMAN Foundation will distribute $60,000 in charitable giveback to non-profit initiatives and groups in the Boulder region in 2018.
“The City of Boulder is excited to continue to host both IRONMAN and IRONMAN 70.3 events over the coming years,” added Michael Eubank, Special Events Manager from the City of Boulder. “We look forward to what’s in store with this established partnership that brings race participants and our community together.”
Since first debuting in 2014, IRONMAN Boulder has become a staple in the IRONMAN race circuit. The race begins with a one-loop, 2.4-mile swim in the Boulder Reservoir, followed by a multi-loop, 112-mile bike course contained within Boulder County, featuring several pronounced climbs. Athletes then embark on a 26.2-mile marathon run from the Boulder Reservoir through residential neighborhoods to downtown Boulder and onto the Boulder Creek Trail, winding along the creek and through city parks. The finish line is on Pearl Street located in the heart of downtown Boulder.
IRONMAN 70.3 Boulder also provides athletes with a scenic and challenging course. Participants begin their journey with a 1.2-mile swim in the Boulder Reservoir, followed by a fast and flowing 56-mile single loop bike course through north Boulder County. The two-loop, 13.1-mile run course begins and ends at the Boulder Reservoir.
For more information, please visit www.ironman.com/boulder for the IRONMAN event and www.ironman.com/boulder 70.3 for the IRONMAN 70.3 event. Athlete inquiries may be directed to firstname.lastname@example.org and email@example.com. For media inquiries, please email firstname.lastname@example.org.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.
About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.