IRONMAN Announces New IRONMAN 70.3 Wisconsin Event in Madison

September 9th, 2016

Inaugural IRONMAN 70.3 Wisconsin race to take place Sunday, June 11, 2017; General registration opens September 27, 2016

TAMPA, Fla. (Sept. 9, 2016) – IRONMAN, a Wanda Sports Holding company, announced today that they will be adding a new IRONMAN® 70.3® event to Madison, which will replace the independently owned Wisconsin Milkman Triathlon. The inaugural IRONMAN 70.3 Wisconsin triathlon will take place on Sunday, June 11, 2017 and joins the historic IRONMAN Wisconsin triathlon, in the heart of the state capital.

“The Wisconsin Milkman Triathlon was a highly successful race that was put on by our IRONMAN Wisconsin Race Director Ryan Richards and Ryan Griessmeyer of Race Day Events. We look forward to having Ryan now continue as race director for both the IRONMAN and IRONMAN 70.3 events in Madison as well as working with Race Day Events,” said Jeff Edwards, Vice President of Operations for IRONMAN. “Madison has played host to numerous popular events; we are thrilled to have this race join our 2017 IRONMAN 70.3 North American calendar.”

The race will grace the shores along iconic Olin Park starting with a 1.2-mile swim in the waters of Lake Monona, the same lake used by IRONMAN Wisconsin. Competitors will then bike 56 miles among the rolling hills of Dane County, south of Madison, using the Capital City Bike Path. Finally, a picturesque 13.1-mile counter-clockwise run takes participants along the shores of Lake Monona on the way back to Madison.

“I am excited to continue my work with IRONMAN as we grow the sport of triathlon in Madison,” said Ryan Richards IRONMAN Wisconsin Race Director. “Our goal is to build on the strong tradition of IRONMAN Wisconsin and continue to provide additional opportunities for athletes of all abilities to enjoy the beauty of Madison and the surrounding communities in Dane County.”

“We are excited to add IRONMAN 70.3 Wisconsin to our community calendar of special events. After having hosted IRONMAN Wisconsin for the past 15 years, we’ve seen sustained enthusiasm from our community in the way of volunteers, spectators, civic cooperation and collaboration,” said Deb Archer President and CEO of the Greater Madison Convention & Visitors Bureau and Madison Area Sports Commissions. “Athletes from around the country and the world continually remark on what an exceptional race experience we offer, from our challenging biking to our clean lakes, to our fans and volunteer support along the way. It’s because of this community’s goodwill and support that we can continue to welcome IRONMAN Wisconsin and now the new IRONMAN 70.3 Wisconsin triathlon to Madison with open arms.”

IRONMAN 70.3 Wisconsin will offer 50 slots to the 2017 IRONMAN 70.3 World Championship taking place on September 9 and 10, 2017 in Chattanooga, Tennessee.

General registration for IRONMAN 70.3 Wisconsin will open September 27, 2016 at 12:00 p.m. ET at Athlete inquiries may be directed to  For more information on the IRONMAN brand and global event series, visit Media may contact



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit

About Wanda Sports Holding

Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

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Dan Berglund

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