IRONMAN Announces Managing Directors Of Asia-Pacific Region

February 17th, 2016

David Beeche Named Managing Director of IRONMAN Oceania and Geoff Meyer Named Managing Director of IRONMAN Asia

TAMPA, Fla. (February 17, 2016) – Following the announcement of the pending acquisition of events from Lagardère Sports’ endurance division, IRONMAN today announced new leadership roles for the Asia-Pacific region. David Beeche from Lagardère Sports will join IRONMAN as Managing Director of IRONMAN Oceania (Australia and New Zealand), effective March 31, 2016. Geoff Meyer will continue with IRONMAN as the Managing Director of IRONMAN Asia (excluding China).

“With our business expanding in this area of the world – including the recent addition of multi-sport endurance events – IRONMAN will continue to grow under David and Geoff’s leadership,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We are excited about the future of the brand in Oceania and Asia.”

As Managing Director of IRONMAN Oceania, Beeche will manage and oversee the complete portfolio of events in Australia and New Zealand. This includes IRONMAN races, IRONMAN 70.3 races, multi-sport events, mountain biking events and marathons.

“I am excited and grateful to be given the opportunity to lead the Oceania business through its next growth phase,” said Beeche. “As an IRONMAN athlete I understand the impact our events can have on peoples’ lives – and bringing that together with these iconic marathon and cycling events – gives us a unique and compelling position in the market.”

Meyer, who has been in a leadership role with IRONMAN since 2012 and involved with the sport of triathlon for more than 12 years, will now be responsible for all of the events and licensees in Asia (except China). Meyer will also focus on growing event portfolio and leading business development.

For more information on the IRONMAN brand and global event series, visit



The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit

For further information, please contact:

Ellie Seifert

IRONMAN Public Relations

Tel: 516-993-6449


2701 North Rocky Point Dr | Suite 1250

Tampa, FL 33607

(P) 813.868.5940 | (F) 813.868.5930


Contact Info

Ellie Seifert

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