IRONMAN Announces First Event In Finland Along With New IRONMAN 70.3 Midnight Finish

May 30th, 2017

IRONMAN 70.3 Lahti Finland to take place on June 30, 2018; General registration to open June 19, 2017

HELSINKI, Finland/TAMPA, Fla. (May 30, 2017) – IRONMAN, a Wanda Sports Holdings company, announced today the addition its first event in Finland, the IRONMAN® 70.3® Lahti Finland triathlon. The inaugural race will take place on June 30, 2018.

IRONMAN 70.3 Lahti Finland will introduce a brand new athlete experience with a later start time that has athletes beginning their race in the late afternoon and finishing under the light of the late setting sun at midnight.

The new race will be held in Lahti, located approximately 100 kilometers northeast of Finland’s capital Helsinki. With a population of 120,000, Lahti is Finland’s eighth-largest city, and one the Nordic country’s fastest growing economic hubs.

“Lahti is known internationally as a winter sports city,” said Jyrki Myllyvirta, Mayor of the City of Lahti. “We are happy to welcome the IRONMAN 70.3 Lahti Finland triathlon as it will give us a chance to showcase sports and exercise opportunities available throughout the year. Lahti offers an excellent arena for international competition, and we have extensive experience in organizing spectator events that are in-demand. Considered an environmentally conscious city, Lahti will make it possible to organize IRONMAN 70.3 Lahti Finland in an attractive natural environment in the city center while adhering to the principles of sustainable development.”

Among others, former world-class soccer player Jari Litmanen, ski jumping Olympic Champion Toni Nieminen as well as ski jumping World Champion Janne Ahonen call Lahti their home fostering the city’s reputation as a true sports town.

“Lahti has a long and proud history in sports and is a city that has produced countless world-class athletes,” said Hans-Peter Zurbruegg, Managing Director of IRONMAN Europe, Middle East and Africa. “It is in this spirit that we created this race with the support of the city and the city council, which have been nothing short of amazing so far. We are very much looking forward to a great partnership. All of us at IRONMAN are excited to bring this race to Lahti and Finland.”

Athletes will begin their race with a single-loop 1.9 km swim in Lake Vesijärvi close to the city center. The 90 km (56 mile) bike course leads athletes through a beautiful Nordic landscape with rolling hills, forests, villages and along some of lakes that have lent Finland to the nickname of “Land of Thousand Lakes.” On their way athletes will pass regional landmarks such as the Hollola Medieval Church and bike through charming Finnish villages such as Sairakkala. Athletes then transition onto the run course which is a flat two-loop course. At approximately the half way mark of the run, athletes pass the ski jumping center and head along the lake towards Jalkaranta before they cross the finish line at Vesijärvi.

“On behalf of Finntriathlon, we are excited to welcome athletes from all over the world to our hometown,” added Tiina Boman of Finntriathlon. “Triathlon has seen tremendous growth in Finland and by racing into the midnight sun we are looking forward to creating a once-in-a-lifetime experience for all of our participants.”

IRONMAN 70.3 Lahti Finland will offer 50 age-group qualifying slots  for the 2018 IRONMAN 70.3 World Championship being held in Port Elizabeth, Nelson Mandela Bay, South Africa.

General registration for IRONMAN 70.3 Lahti Finland will open at 2 p.m. local time on Monday, June 19, 2017 at www.ironman.com/finland70.3. Athlete inquiries may be directed to finland70.3@ironman.com

For more information on the IRONMAN brand and global event series, visit www.ironman.com. For media related inquiries, please email stefan.jaeger@ironman.com.

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About IRONMAN

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3®  Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit www.ironman.com.

About Wanda Sports Holding

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holdings incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

MEDIA CONTACT
Dan Berglund
Senior Manager, Public Relations
dan.berglund@ironman.com

Ryan Lobato
Coordinator, Public Relations
ryan.lobato@ironman.com

IRONMAN®

Contact Info

Dan Berglund
dan.berglund@ironman.com
www.ironman.com

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