IRONMAN Announces Creation of New TV Series “IRONMAN: Quest for Kona”

January 24th, 2017

Series to run in fall of 2017 through NBCUniversal in U.S. and top international broadcasters; Casting now open globally

TAMPA, Fla. (Jan. 24, 2017) — IRONMAN, a Wanda Sports Holding company, announced today that it will be creating a new broadcast series titled “IRONMAN: Quest for Kona.”

The series, which is scheduled to air in the fall of 2017, will profile ten athletes from around the world as they embark on their journey to qualifying for the most iconic single-day endurance event, the IRONMAN® World Championship which takes place in Kailua-Kona, Hawai’i. Throughout the series, athletes will evolve physically and emotionally as they pursue the goal of competing among the best in the world.

“We are always looking for new opportunities to showcase the extraordinary physical abilities and inspirational journeys of our competitors,” said Christopher Stadler, Chief Marketing Officer of IRONMAN. “This documentary style program allows us to go into greater depth as we share the sacrifices and commitment that IRONMAN athletes demonstrate to reach their goals.”

Each episode will feature one charismatic and engaging contender as they take on a specific IRONMAN qualifying event, capturing the breathtaking scenery, local culture and unique athletic challenges that each setting presents. While not every athlete may ultimately qualify, each will show that IRONMAN is about persevering, enduring and being a part of something larger than themselves, proving that ANYTHING IS POSSIBLE®.

Self-shot footage will be utilized to capture each person’s real-time journey as a supplement to the broadcast content. “IRONMAN: Quest for Kona” takes aspirational athletes and puts their mission front and center, inviting viewers to experience the personal highs and lows of each pursuit. Audiences in the United States will be able to watch the series through NBCUniversal distribution, while global audiences will have the opportunity to watch through Infront Sports and Media distribution on top international broadcasters. Air dates and channels for each market will be released in the coming months.

Casting for the new series is now open globally, with the first round of submission due by February 6. Additional information and casting application is available at www.ironman.com/questforkona.

For more information on the IRONMAN brand and global event series, visit www.ironman.com. For media related inquiries, please contact press@ironman.com.

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About IRONMAN

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit www.ironman.com.

About Wanda Sports Holding

Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

IRONMAN®
2701 North Rocky Point Dr | Suite 1250
Tampa, FL 33607
(P) 813.868.5940 | (F) 813.868.5930
press@ironman.com
www.ironman.com

IRONMAN®

Contact Info

Dan Berglund
813.868.5940
dan.berglund@ironman.com
www.ironman.com

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