IRONMAN Announces Addition of IRONMAN 70.3 Bariloche Triathlon In Argentina

May 19th, 2017

Inaugural edition of the race to take place on March 11, 2018; General Registration to open May 22, 2017

TAMPA, Fla./SAN CARLOS DE BARILOCHE, Argentina (May 19, 2017) – IRONMAN, a Wanda Sports Holdings company, announced today the addition of the IRONMAN®  70.3® Bariloche triathlon in San Carlos del Bariloche, Argentina which will be owned and operated by Event Live S.A.

The race will be the second IRONMAN 70.3 event held in Argentina and one of 15 IRONMAN events held across South America. The inaugural edition will take place on March 11, 2018, along some of the most iconic lakes and mountains in Argentina’s Patagonia region. Centered around the historic Centro Cívico of Bariloche, the race venue offers a unique view of one of the area’s most emblematic alpine structures.

“Argentina is a fast growing location for triathletes and Bariloche is a captivating tourist destination that will certainly be attractive to our athletes,” said Joanna Jordan, Managing Director for IRONMAN Latin America. “As we continue to grow in this region, it is important to have partners that know the standards of IRONMAN, and we have no doubt that Event Live will put on an extraordinary race experience.”

IRONMAN 70.3 Bariloche will begin with a 1.2-mile (1.9-km) swim through the waters of Lake Moreno. The lake is surrounded by stunning views of Andes Mountains and the Llao Llao Hotel resort making it a truly unique and beautiful course. Athletes will then embark on a challenging double-loop, 56-mile (90-km) bike course that travels down Bustillo Avenue towards the Centro Civico, going through the Circuito Chico. Finally, athletes will take on a 13.1-mile (21-km) run course, on 12 de Octubre Avenue alongside the shore of Lake Nahuel Huapi with a breathtaking view of the mountain scenery, leading up to the finishing line in the Civic Center of the city.

“This race will be Southernmost IRONMAN 70.3 event in the world and a magnificent opportunity for athletes to compete alongside the Andes,” said Abayuba Rodriguez, Event Live S.A. Partner. “We are extremely proud to have an IRONMAN 70.3 race for Patagonia to call its own.”

San Carlos de Bariloche, considered the tourist center of Argentina’s Patagonia region, is the most populated city in the Andes Patagónicos. The city is located within the Nahuel Huapi National Park southwest of the Río Negro province, in the foothills of the Andes Mountains. Considered a popular ski destination during the winter, the area is also known for its beautiful beaches on the shores of Lake Nahuel Huap and comfortable climate during the summers making the San Carlos de Bariloche and the surrounding area’s a popular year-round tourist destination.

The IRONMAN 70.3 Bariloche triathlon will offer a $25,000 USD professional prize purse and 30 age-group qualifying slots for the 2018 IRONMAN 70.3 World Championship on Saturday, September 1 and Sunday, September 2, 2018 in Nelson Mandela Bay, South Africa .

General registration for IRONMAN 70.3 Bariloche will open May 22, 2017 at For more information on the IRONMAN brand and global event series, visit Athlete inquiries may be directed to 



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.


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Dan Berglund

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