IRONMAN announces acquisition of Musselman Triathlon
July 15, 2019
IRONMAN 70.3 Musselman to join the IRONMAN 70.3 Series; Annual event in Geneva, N.Y. has enjoyed over 15 years of successful racing
GENEVA. N.Y. /TAMPA, Fla. (July 15, 2019) – IRONMAN, a Wanda Sports Group company, announced today that it has acquired the Musselman Triathlon, an independent race that takes place annually in Geneva, New York. Beginning in 2020, IRONMAN® will now own and operate the IRONMAN® 70.3® Musselman triathlon taking place on July 18-19, 2020, marking the company’s third event in New York state, joining the two events located in Lake Placid. The popular triathlon event will be incorporated into the IRONMAN 70.3 Series and general registration for the 2020 event will be announced at a later date.
“This event has such a rich history and being able to add and event of this caliber to the IRONMAN 70.3 portfolio continues to show our commitment to providing our athletes with consistent, high-quality experiences in a variety of amazing communities,” said Philip LaHaye, Vice President of North American Operations for IRONMAN. “With this race being a recipient of many awards within the triathlete community, we are tremendously excited to build upon the great experience and care that has been consistently delivered to athletes.”
Founded in 2003, the Musselman Triathlon is a half-distance triathlon consisting of a 1.2-mile swim, 56-mile bike, and a 13.1-mile run. The race has been the recipient of numerous accolades, including being named the most family-friendly race by Triathlete Magazine, best beginner friendly event by Triathlon Business International, as well as the race with the best atmosphere according to Inside Triathlon.
The swim features a single-loop course that starts in the northeast corner of Seneca Lake, takes swimmers through State Park Marina, and finishes at the boat ramp at Seneca Lake State Park. From there, athletes will depart on a rolling, single-loop bike course that includes long stretches of shoreline on both the Seneca and Cayuga Lakes. Athletes will pass wineries and gorgeous New York countryside along the Seneca and Cayuga Wine Trails, including a shady stretch of course that goes through Sampson State Park. Following the bike, athletes will head out on a single-loop run that heads west along a lakefront path at the northern tip of Seneca Lake. Athletes will wind their way through the city of Geneva, the gardens of Houghton House, and the campuses of Hobart and William Smith Colleges before returning downtown and finishing along the same lakefront path where they started.
About The IRONMAN Group
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the Velothon® Series, mountain bike races including the Absa Cape Epic®, premier running events including the Standard Chartered Singapore Marathon and The Sun-Herald City2Surf® presented by Westpac, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit www.ironman.com.
About Wanda Sports Group
Wanda Sports Group is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. We have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes.
Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.