IRONMAN Adds IRONMAN 70.3 Jönköping in Sweden

August 16th, 2015

IRONMAN® 70.3® Jönköping Becomes Fourth IRONMAN 70.3 race in Scandinavia.

JÖNKÖPING/FRANKFURT/TAMPA (August 16, 2015) – Fueled by the success of IRONMAN® Kalmar, IRONMAN is proud to announce the new IRONMAN® 70.3® Jönköping triathlon. The inaugural race will take place on July 10, 2016.

Crystal clear lakes, spacious bike courses and picturesque towns make the Scandinavian country of 9.8 million, one of Europe’s up and coming triathlon destinations. Introduced in 2012 in southeast Sweden, IRONMAN Kalmar has sold out every year and gained a reputation to boast one of the best finish lines in the world with more than 50,000 fans lining the streets.

“Sweden has been a complete success story for IRONMAN. There was a clear demand for more races. We have seen thousands of athletes fulfill their dream of becoming an IRONMAN in Kalmar and are thrilled to now offer an IRONMAN 70.3 to this booming triathlon community,” said Thomas Dieckhoff, CEO IRONMAN Europe, Middle East and Africa.

General registration for IRONMAN 70.3 Jönköping will open on September 30, 2015. Athletes racing in the 2015 IRONMAN Kalmar will receive priority registration from September 28 to September 30.

“We set out to bring IRONMAN to Jönköping a few years ago and are incredibly proud that we have accomplished our goal. We look forward to creating an incredible triathlon which will complement IRONMAN Kalmar,” added Race Director Christian Kirchberger.

IRONMAN 70.3 Jönköping will feature a 1.9 km (1.2 mile) swim course in lake Vättern, the sixth largest by surface area in Europe. The swim course finishes in the city center with thousands of fans lining the last meters. Athletes will then embark on a one-loop 90.1 km (56 mile) bike ride through the rolling hills of the province of Småland, before coming to transition in the centrally located Rådhusparken (City Hall Square). The run course leads through the city of Jönköping and athletes will finish their race near transition at Rådhusparken.

IRONMAN 70.3 Jönköping will be the fourth IRONMAN 70.3 race in Scandinavia after IRONMAN 70.3 Aarhus (Denmark), IRONMAN 70.3 Haugesund (Norway) and IRONMAN 70.3 Kronborg (Denmark).

The race will offer 30 qualifying slots for the 2017 IRONMAN 70.3 World Championship. 

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.

Media Contact:

IRONMAN Europe, Middle East and Africa

Stefan Jaeger

Head of Communications

+43 151 105 143 42

stefan.jaeger@ironman.com

IRONMAN®

2701 North Rocky Point Dr | Suite 1250

Tampa, FL 33607

(P) 813.868.5940 | (F) 813.868.5930

www.ironman.com

IRONMAN®

Contact Info

Stefan Jaeger
+43 151 105 143 42
stefan.jaeger@ironman.com
http://www.ironman.com/

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