IRONMAN to Add New Events throughout Europe, Middle East and Africa

October 8th, 2015

FRANKFURT/TAMPA/KONA (Oct. 8, 2015) – Coming off its most successful year in history, IRONMAN continues to venture into new territory, and will be adding a series of new races including events in Dubai, Estonia, Sweden and the United Kingdom. The United Arab Emirates (UAE) and Estonia are two countries that have never hosted IRONMAN events before. With IRONMAN 70.3 Jönköping, IRONMAN added a second race in Sweden after successfully establishing IRONMAN Kalmar in 2012. In total the 2016 IRONMAN European Tour will consist of more than 40 IRONMAN® and IRONMAN® 70.3® events.

“Our athlete base has grown from 57,000 in 2014 to more than 73,000 in 2015, and we clearly see a demand for more races,” said Thomas Dieckhoff, Chief Executive Officer for IRONMAN Europe, Middle East and Africa. “We are dedicated to deliver the IRONMAN experience in more countries, and our new races – IRONMAN 70.3 Dubai in UAE and IRONMAN 70.3 Otepää in Estonia – clearly show the progress we are making,” Dieckhoff added. “We are convinced that our new race in Dubai will attract considerable athletes in UAE as Estonia will also attract a substantial number of athletes from Finland, Estonia, Lithuania and Russia.”

After successfully establishing IRONMAN UK, IRONMAN Wales, IRONMAN 70.3 Exmoor and IRONMAN 70.3 Staffordshire,IRONMAN will also add a new event in the United Kingdom in the coming months. More information will be available soon.

In addition, information on new races in Italy will be released at a special event in Rome on October 17, 2015.

For more information on the IRONMAN brand and global event series, visit  Media may



The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit


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Ellie Seifert

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