IRONMAN Acquires Across The Bay 10k Run On Maryland’s Iconic Chesapeake Bay Bridge

November 4th, 2016

TAMPA, Fla. (Nov. 4, 2016) – IRONMAN, a Wanda Sports Holding company, announced today that it has acquired the annual Across the Bay 10K, beginning with this year’s event which will be held this Sunday, November 6, 2016. IRONMAN continues to move further into the running market with this becoming its third running event in North America, joining the Santa Cruz Half Marathon/10K/5K and the Iron Girl Clearwater Half Marathon and 5K, both taking place on April 9, 2017.

“IRONMAN is excited to add this marquee event to our endurance portfolio as we continue to expand our offerings of running events in North America,” said Andrew Messick, Chief Executive Officer of IRONMAN. “The acquisition of the Across the Bay 10K furthers our commitment to Maryland and we look forward to building upon the history of such a fantastic venue while delivering an exceptional race for our athletes.”

“We are proud to have the IRONMAN organization expand in Maryland with their recent acquisition of the Across the Bay 10K race,” said Governor Larry Hogan. “IRONMAN has a proven track record of achievement and we are excited to see them grow this already successful and sought-after event.”

As Maryland’s largest running event and the fifth largest 10K race in the U.S., the Across the Bay 10K takes place on the Chesapeake Bay Bridge – officially named the William Preston Lane, Jr. Memorial Bridge. This race becomes IRONMAN’s largest event in North America and second-largest globally from a participant standpoint with nearly 25,000 athletes. The 6.2-mile point-to-point course offers one of the longest and highest over-water spans of any road race in the country, reaching 186-feet high at its tallest point. Athletes experience sweeping views of the Chesapeake Bay atop the 4.35-mile dual-span bridge that does not allow pedestrian traffic at any other time of the year. Beginning near the base of the bridge on the Western Shore of the Chesapeake Bay, the run proceeds directly over the Chesapeake Bay Bridge on the eastbound span, ending near Terrapin State Park in Queen Anne’s County.

“We have worked very hard over the past three years to make this event something special for our host county, partners, sponsors and more than 20,000 people that come out every year to conquer this unique course,” said Peter Paris, Co-Founder of Across the Bay 10K. “As the event has outgrown us, we have looked for just the right team to take over and ensure that the event is even more spectacular for years to come.  We are so excited to have the team from IRONMAN in charge and we know that this change is a huge win for the State of Maryland, our host county and for all of the sponsors and participants.”

The race originates back to 1975 when locals were given the ability to walk the bridge and enjoy the views. Eventually the annual Chesapeake Bay Bridge Walk attracted more than 40,000 walkers each May. Having undergone format and operational changes throughout the past couple decades, including a recent cap on athletes, the event has been in its current form since 2014, selling out each of the past two years.

“We are so excited that IRONMAN is taking over leadership of the Across the Bay 10K,” said Sparrow Rodgers, Co-Founder of Across the Bay 10K. “Having a world-class team like the one IRONMAN brings will ensure that this is one of the pre-eminent destination events for athletes of all abilities for years to come.”

For more information about the Across the Bay 10K, visit For more information on IRONMAN and events in the IRONMAN portfolio, visit For media related inquiries, please contact



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit

About Wanda Sports Holding

Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

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Dan Berglund

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