IRONMAN 70.3 Set to Land on French Atlantic Coast in June 2019

September 7th, 2018

IRONMAN 70.3 Set to Land on French Atlantic Coast in June 2019

Race registrations now open for IRONMAN 70.3 Les Sables d’Olonne – Vendée

TAMPA, Fla. / LONDON, United Kingdom  – IRONMAN, a Wanda Sports Holdings company, is delighted to announce the launch of the IRONMAN® 70.3® Les Sables d’Olonne – Vendée, with the race set for June 16, 2019. Race registration is now open for competitors.

“The City of Les Sables d’Olonne is hugely-excited to be a part of the very select club of destinations to host one of the prestigious and iconic IRONMAN 70.3 triathlon events,” said Didier Gallot, the Mayor of Les Sables d’Olonne. “With the help of the warm and welcoming people of this city, as well as the hard-working officials, IRONMAN and the Club des Sables Vendée Triathlon will ensure that this event becomes an exceptional and community-driven experience for all participants and spectators,” he added.

The race will be held in Les Sables d’Olonne’s seaside resort area, in the Vendée region, a hotbed for sporting events in France. The French region features a stunning array of landscapes, from picturesque beaches and jagged coastlines, to pine forests and stunning wetlands, and is ideally-situated close to the accommodation-rich city of Nantes and its international airport. 

“The production of IRONMAN and IRONMAN 70.3 events in France has been incredibly important to the foundation of IRONMAN in Europe, dating back to the early days of the company,” said Stefan Petschnig, Managing Director for IRONMAN Europe, Middle East and Africa. “With the hosting of the 2019 IRONMAN 70.3 World Championship in Nice, as well as our other events in Nice, Vichy and Pays D’Aix, plus the Marathon de Bordeaux, Les Sables d’Olonne – Vendée is a fantastic addition to our endurance line-up. We look forward to working with the local community in welcoming a host of athletes from around the world.” 

Former IRONMAN World Champion Frederik Van Lierde of Belgium has endorsed the event as the main spokesperson for the local triathlon club.

“The charming location of the city, Les Sables d’Olonne, will be enjoyable for athletes of all abilities. It is a truly magnificent and memorable setting for an IRONMAN 70.3 triathlon. I truly cannot wait to see it come to life,” said the 2013 IRONMAN World Champion. 

The race itself will begin at the Promenade Clémenceau, with athletes competing in the historic Vendée Globe canal during the 1.9km (1.2-mile) swim course. Spectators will also benefit from easily-accessible viewing positions on the city’s docks.

The competitors will then leave the Vendée Globe Plaza to race through the Olonne forest on a 90km (56-mile) bike ride, taking in the breathtaking French countryside that will also offer a serious challenge. After transitioning at the fishermen’s harbor, all athletes will start their 21km (13.1-mile) half-marathon on the famous rockfill/remblai des Sables d’Olonne. Competitors will run three loops of this promenade, whilst also taking in the Tranchet Lake. Athletes will finish the race at the end of the rockfill in the center of town, cheered on by the passionate fans in what will be a truly-memorable atmosphere. 

IRONMAN 70.3 Les Sables D’Olonne – Vendée will host a professional race with a total prize purse of $15,000. The event will also offer 2 professional slots and 75 age group slots for the 2019 IRONMAN 70.3 World Championship® in Nice.

Athletes wishing to register for a place at the IRONMAN 70.3 Les Sables D’Olonne – Vendée should visit LINK. Any questions relating to this competition should be sent at the following address: 

For more information on the IRONMAN Brand and all other IRONMAN events visit

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit 

About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.


IRONMAN 70.3 Set to Land on French Atlantic Coast in June 2019

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Dan Berglund

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