Introducing Cross Triathlon to America

May 11th, 2012

In the U.S. “XTERRA” has become synonymous with off-road triathlon. In Europe, they call it “cross triathlon.” Next Saturday, May 19, the two worlds collide at the inaugural ITU Cross Triathlon World Championships / XTERRA Southeast Championship

View/download PDF of ITU Cross Triathlon World Championships / XTERRA Southeast Championship Press Guide

May 11, 2012 (Honolulu, HI) – In the U.S. “XTERRA” has become synonymous with off-road triathlon.  In Europe, they call it “cross triathlon.”  Next Saturday, May 19, the two worlds collide at the inaugural ITU Cross Triathlon World Championships / XTERRA Southeast Championship.

While the trails at Oak Mountain State Park are familiar to the XTERRA tribe as a regional championship stop since 2006, the format is completely new.  Instead of the entire field, pros and amateurs alike, taking off all at once, this time each category will have their own start – Junior men, Junior Women, Paratriathletes, Age Group Men, Age Group Women, Pro Men and Pro Women. The racing will start at 7:30 in the morning and last until nearly 7:30 at night.

For elites in XTERRA, mixing in with the age group field has always been part of the deal – for better or worse – but now they have their own spotlight.  The pro women start at 1:30pm with no one on the course in front of them and no one except each other chasing them from behind.  The men will get started at 4pm – the marquee event – and just imagine how fun it’ll be to see several hundred athletes from the age group field along with friends, family, and spectators all over the park cheering on the fastest humans on earth as they chase each other through the forest.

“I really enjoyed the lap courses for the bike and run in Spain,” said Stoltz after the inaugural ITU Cross Tri World Title last year. “The crowds were great, and because of the multiple loops spectators could really get into it.”

From one spot on the shore of Double Oak Lake a spectator could watch the swim start, see the pros come out of the water for a short beach shuffle before jumping back in, watch them in transition, watch them go by three times on the bike, head back into transition, and go by once more on the run before heading to the finish line to see who takes the tape.

“It’s going to be awesome,” said XTERRA President Janet Clark.  “The beauty of lap racing is you can see the changes, the passing, and it will happen so fast.”

Certainly a lot faster than the one-hour it has taken the fastest rider to complete the single-loop bike course that – make no mistake – is killer, it’s just way out there in the boonies where no one is around.

“Yep, won’t have to wait an hour and half, we’ll see them every 20 minutes or less,” said Clark. “Now you’ll really be able to get into it and feel like you’re part of the action.  You can see who’s hot, who’s not, cheer for Team USA or your favorite racer or county and they’ll have names on their butt so you can scream for them and provide a bit of adrenaline to push your guy or gal along.  At the same time you’re at a beautiful park, in nature, on what is sure to be a splendid Saturday afternoon.  The BBQ is on, the kids are swimming, and everyone is enjoying the healthy, active, outdoors lifestyle.”

Relevant Links
Shelby County –
Facebook –
Twitter – hashtag #shelbycross
Results –

The 2012 Shelby County ITU Cross Triathlon World Championships / XTERRA Southeast Championship is presented by Paul Mitchell, AVIA, and Shelby County.  Sponsors include Oak Mountain State Park, the City of Pelham, the City of Hoover, Alabama Tourism Department,  PowerBar, Gatorade, Rudy Project, Breakthrough Nutrition, Zorrel,, XTERRA Wetsuits, XTERRA Footwear, XTERRA Fitness, and the Shelby County Reporter.

About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2011 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide.  In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA’s TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions.  In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at, and learn more at and

TEAM Unlimited / XTERRA

Introducing Cross Triathlon to America

Contact Info

Trey Garman

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!