Inside Salomon’s Major New Five-Year Deal With Ironman

September 10, 2026

Salomon has signed a five-year partnership with Ironman running from 2027 through 2031, gaining exclusive rights for performance footwear, apparel and technical bags within the Ironman ecosystem. The brand will title-partner the 2027 Ironman World Championship in Kona and receive naming rights for the run course at participating Ironman and Ironman 70.3 events.

The partnership will focus on developing products for middle- and long-distance triathletes, informed by athletes including Marjolaine Pierré, Julie Iemmolo and Casper Stornes. Salomon will preview its involvement with a pop-up activation at the 2026 Kona championship featuring products, athletes and performance experts. WWD