imATHLETE Expands Event Cancellation Insurance and Lowers Premium

September 10th, 2018

Los Angeles, CA (September 10, 2018) – imATHLETE, a leading registration technology and data management platform that is changing the relationship between events and participants, continues to blaze the trail in supporting event owners and participants with their insurance offerings.

In 2015, imATHLETE was the first major registration company to offer Event Cancellation Coverage to event owners. By 2017, imATHLETE provided nearly $500m in coverage, and 2018 is set to eclipse that by a wide margin.

With imATHLETE, race directors pay absolutely nothing in premiums. Moreso, if they have to cancel, imATHLETE’s coverage will pay full refunds to all participants with not a single out of pocket expense to the event organizer.

As a significantly increasing amount of event companies utilize imATHLETE’s event cancellation coverage, the company has made two important moves.  First, to satisfy its multitude of large event clients, imATHLETE now covers up to $10 million per event.  Secondly, the service fees have been reduced to a negligible .9% plus forty-five cents.  It’s a small service fee for tremendous piece of mind.

“It makes sense for every single event to participate in this coverage so we want to remove all barriers,” explains Jeff Matlow, CEO of imATHLETE. “With the increasing frequency of cancellations, its crazy not to have it.”


imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. Learn more about imATHLETE at and at their blog at Follow them on Facebook at IAmAthlete, on Twitter @IAmAthlete and on Instagram @imATHLETE.


imATHLETE Expands Event Cancellation Insurance and Lowers Premium

Contact Info

877.462.7979 x102

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